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Variable Data Printing Services
Variable Data Printing Services are an affordable and easy way to customize information, graphics, colors, discounts and more from one piece to the next. It may sound complicated but it can be done with just an excel sheet and your print design. It enables you to personalize print materials based on industry, past purchases or even gender. The more targeted and specific your marketing information is the greater response rates you’ll get. Don't waste time trying to figure it out on your own, call today and we'll guide you to your desired results!
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Variable Data Printing
(Personalized Print Marketing)
Specifically tailor your copy, images and colors to appeal to customers and better engage readers. Any document with text or images driven from a database is “variable data printing” (VDP). Vary text, photos, designs, offers, colors and more.
With VDP you have the ability to use what you know about your recipients to craft a message that is personalized and unique. Many businesses, organizations and schools have increase ROI and response rates with VDP.
- Insert names
- Personalize copy, colors and images
- Each piece is different, based on variables: EX: customer’s characteristics, past purchases, gender, income..
- Personal, timely, and persuasive
- Insert photos, directions, contact information
- Vary your merchandising mix corresponding to demographics, psychographics and purchase behavior.
In today's marketing world, consumers are paying less attention to broadcast messages. They want to know that companies are producing marketing communications tailored specifically to them. If they aren't, recipients will simply tune them out and throw them away.
Businesses that send print materials to prospective clients have found success using variable data printing, which is a printing technique that enables brands to produce materials with specialized information. This could include specific names, marketing messages, photographs and merchandise, depending on the needs of companies' marketing campaigns.
Variable data printing enables brands to reach consumers with messages made for them, which has been proven to boost return on investment and response rates in print marketing initiatives. Companies can cut through generic messages with their own highly personalized ones and make customers feel more appreciated with variable data printing.
As a veteran print house, Printing Center USA has presses that are capable of variable data printing. We can offer the service at affordable prices, enabling our clients to customize their print marketing materials without breaking their marketing budgets.
Learn More & Get Ideas: Variable Data Printing Tips, Articles and Ideas
How To Order Variable Data Printing
Call 800-995-1555 to get started. Get the support you need to make personalized printing easy, affordable and effective!
We make the process easy and help you with everything from preparing your database, acquiring a new list and setting up the design. It’s easy, lets get started!
Benefits of Personalized Printing
- Boost response rates with a crafted personal message.
- Relevance and personalization increase ROI.
- Decrease paper waste ordering an exact amount and be environmentally friendly.
- Higher conversion rates with increased order sizes.
- Increase customer loyalty and retention.
- Maximize cost efficiency and get better postage rates by printing countless versions in a single print run.
Take advantage of your customer information and better target and fulfill your customers needs. Specifically tailor your copy, images and colors to appeal to your customers and engage your readers. |