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Variable Data Printing

Variable Data Printing

(Personalized Print Marketing)

Specifically tailor your copy, images and colors to appeal to customers and better engage readers. Any document with text or images driven from a database is “variable data printing” (VDP). Vary text, photos, designs, offers, colors and more.

With VDP you have the ability to use what you know about your recipients to craft a message that is personalized and unique. Many businesses, organizations and schools have increase ROI and response rates with VDP.

  • Insert names
  • Personalize copy, colors and images
  • Each piece is different, based on variables: EX: customer’s characteristics, past purchases, gender, income.. 
  • Personal, timely, and persuasive
  • Insert photos, directions, contact information
  • Vary your merchandising mix corresponding to demographics, psychographics and purchase behavior
 

How To Order Variable Data Printing

Call 800-995-1555 to get started. Get the support you need to make personalized printing easy, affordable and effective!

We make the process easy and help you with everything from preparing your database, acquiring a new list and setting up the design. It’s easy, lets get started!
 

Benefits of Personalized Printing

  • Boost response rates with a crafted personal message.
  • Relevance and personalization increase ROI.
  • Decrease paper waste ordering an exact amount and be environmentally friendly.
  • Higher conversion rates with increased order sizes.
  • Increase customer loyalty and retention.
  • Maximize cost efficiency and get better postage rates by printing countless versions in a single print run.


Take advantage of your customer information and better target and fulfill your customers needs. Specifically tailor your copy, images and colors to appeal to your customers and engage your readers.


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