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Variable Data Printing Ideas and Tips

Looking for a unique way to reach customers and prospects.  Variable Data Print marketing is effective! Just like in sales, the more segmented and personal you can make your pitch the better results you'll get.  With variable data printing you can pick and choose what each reader gets!  Send specific discounts based on past purchases or have a form that is partially filled out for higher response rates. Don't waste time trying to figure it out on your own, call today and we'll guide you to your desired results!
 

Variable Data Printing Ideas


  • Targeted customer mailings based on past purchases.
  • Vary your offers based on prospects needs.
  • Customer retention: Thank customers and connect by including preferences, offers and purchase history.
  • Preprint response cards so customers don’t have to fill as much out.
  • Create individualized offers, coupons, rebates and discounts.
  • Be smart classify your target prospects  by any data variables that will likely lead your
    customer to purchase.
  • Test out your marketing messages and try a variety of styles, offers, and copy to find which works best.
  • Personalize covers of catalogs and magazines.
  • Inserts/reply cards into a larger mailing with the form partially completed
  • Cross-sell with offers driven by behavior and knowledge.

Read These Marketing Articles For More Variable Data Examples And Ideas


The Database

You don’t need to be a database or marketing guru to leverage the advantages that variable data printing offers. Variable data is more expensive but it can strengthen relationships and help effectively target information. Make sure your database is accurate, complete, and relevant to your message.  Plan ahead with a strategy that works with the campaign. These are the factors that will make or break your variable data personalized printing project.
 

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