Call To Action With Direct Mail Catalog Printing
Business Services Catalog Printing Case Study
GetQuik, a restaurant ordering guide in the Bay Area, used a direct mailer catalog to show business’s the potential growth that could occur when they sign up with GetQuik to feature their business.
Catalog Objective:
Print a catalog that provides a call to action for business’s to sign up for the GetQuik service. GetQuik is the fastest growing restaurant ordering network in the Bay Area.
The slogan “ I don’t see your restaurant?" grabs attention and is the perfect lead in to their call to action. It says your business isn’t taking advantage of the successful GetQuik service.
GetQuik included testimonial pages in the catalog to show first hand accounts of the growth that many business’s were experiencing after signing up with GetQuik: “In the last 6 month’s, Pizza My Heart’s delivery orders on the web rose 6 percent from 2 percent while using GetQuik”. Also featured in the catalog was testimonials from companies in the Bay Area that were ordering lunches and dinners using GetQuik’s service: “Find out why 100’s of bay area companies are spending millions of dollars through the GetQuik network”. This Catalog is a great example of a printed marketing piece with a great call to action.
Results and Product Details
- 8 page sales catalog
- 11 x 8.5
- Stock white 100# House Book Gloss
GetQuik says the reason for the success of this catalog was the call to action. Business’s that weren’t using GetQuik were losing business. The company plans to print the catalog again and they have some new ideas for the next one.
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