Name Branding With Catalog Printing
Business Catalog Printing Case Study
All American Specialties prints a product catalog to separate themselves from their competition in award designing. All American Specialties, in Decatur, Georgia specialize in recognition awards and promotional products in the Southeast.
Catalog Objective:
Since 1972 All American Specialties has printed a full color catalog to display and promote their product line to potential customers and demonstrate their quality. The owner, Scott Mclntyre, says the catalog makes all the difference in the world when it comes to advertising.
The catalog is mailed directly to customers. Once it’s in the customer’s hands they can flip through and find the award that best suits their needs. Catalogs are also a great way to drive potential customers to your website to find out more information and look at your entire product line. Customization is a key selling point for American Specialties. Page-by-page, the catalog shows the different examples that customers can order with a clear call to action at the bottom of each page to either phone, fax or go online to order.
Printing Specifications
- 8.5 x 11
- Printed on Digital Press
- Paper Stock: Xerox Color Expression Cover Smooth
|