Manufacturing Companies Build Branding With Catalog Printing
Manufacturing Catalog Printing Case Study
American Exteriors printed this catalog with a large Penguin on the cover to separate their company from their competition and build their branding efforts.
Catalog Objective:
American Exterior printed this 12-page catalog to show the quality of window work they do as well as illustrations of different styles. The owner Greg Garcia says to separate themselves from other window exterior companies he chooses to incorporate a penguin to symbolize their work. “ The symbol of our company is the Penguin; just the right amount of energy efficiency to keep you cool in the summer and toasty in the snow”. To keep the catalog look consistent the penguin appears on different pages. This is a great way to brand your company and set you apart form competitors. Using a different symbol is also a great way to help customers easily remember you in the future, which makes your marketing efforts more effective.
Results and Comments:
American Exterior says it’s a challenge putting together catalog that shows customers the quality of window work. Garcia says the use of pictures and descriptions is one successful way they have found to make it work. Keeping your catalog simple and clean helps your work to standout, which is the message that you’re trying to get across to your customers.
Printing Specifications:
- Catalog: 12 page
- 8.5 x 11
- White 100# House Book Gloss
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