Demonstrate Quality And Showcase Unique Products With Catalog Printing
Manufacturing Catalog Printing Case Study
The HushMat is a unique product; it prevents noise in a car by eliminating structural vibration. They're experts in automotive acoustics.
Catalog Objective:
Print a catalog that illustrates to car enthusiast’s the quality of sound and comfort your automobile will have with HushMat. The owner of HushMat, Tim McCarthy, says putting together this catalog wasn’t easy. It was hard to demonstrate how the HushMat can change the way your car drives.
Placing pictures that showed the insulation process was critical in demonstrating to customers how easy the HushMat can be installed in a car. Brief descriptions of the process told customers how unique this product was. “HushMat has evolved over several years of automotive history. The lessons learned during that time resulted in a product which is more refined, with maximized performance characteristics.” On the cover three simple words help catch the customer’s eye: Cool, Quiet, Comfortable.
It is difficult to portray sound on paper, but Hushmat was inventive. They used a background illustration that mimicked sound waves. This mixed with the slogan Cool, Quiet, Comfortable helped Hushmat get their point across. This small design touch made a huge difference on their marketing message.
Results:
This simple catalog layout brought the HushMat vision to their customers.
The catalog could be mailed and used as a handout by sales reps.
Printing Specifications
- 17 x 11 Brochure Style Catalog
- Cover White 100# Book Gloss
- Half Fold, Portrait
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