Use Catalog Printing As a Useful Sales Handout
Retail Catalog Printing Case Study
Carrying on and Selling A Montana Tradition
TLS The Original Buffalo Wallet Company uses their catalog to advertise handcrafted leather wallets and leather goods to customers all over the U.S.A. These wallets have been hand crafted for over 40 years in Montana.
Catalog Objective:
TLS Original Buffalo wallet printed this catalog to mail out to retail stores and for its sales rep to hand out to potential clients. The printed catalog contains large photo’s of the wallets and other products that can be purchased.
The unique part of the catalog is, there are no prices advertised in the catalog. This gives the sales reps and customers the opportunity to negotiate on the price. Another great business idea is that they are part of the made in Montana group, which allows them to place the stamp on all of their marketing pieces. The Western Montana theme enhances the wallets by giving customers a true feeling of the Wild West.
Results and Catalog Description
This is the third catalog TLS said that they have printed with Printing Center USA. Have had good results every year.
- The catalog was 8.5 x 11
- The cover 80# house cover gloss
- Inside paper stock was 80# white house gloss
The history of TLS Wallet is a great story about believing in the quality of a product. In 2003, the original buffalo wallet manufacturer announced that they would be closing due to a family health issue. Lonnie and Robin Morgan, owners of a small leather retailer that carried the product, were devastated and decided the next morning to purchase the company. They moved the entire operation, copywrited the Buffalo trademark and continued the legacy of the buffalo wallet that had been around for over 40 years!
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