Use Catalog Printing To Advertise Your Retail Sale
Retail Catalog Printing Case Study
Floto printed a full color catalog to showcase their Summer Sale on handbags.
Catalog Objective:
Floto purse designers advertised their private summer sale in a catalog. Past customers were offered 30% off all floto bags. This type of catalog was used to advertise left over merchandise that needed to be sold. “ Our biggest private sales ever… take 30% off any item purchased on flotoimports.com”. Floto direct mailed this catalog to past customers. The company says the idea was to make their customer feel important by inviting them to the sale. By saying the sale was private it gave past customers notion that the sale is especially for them.
Printing Specifications
- Catalog 8 page
- 5.5 x 8.5
- Cover White 80# House Cover Gloss
- Inside, 5.5 x 8.5 White 80# House Cover Gloss
Another great idea for product catalogs is to use our variable data printing. This allows you to categorize your customers and include different product lines and specials for different people.
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