High School Marching Band Uses Calendar Printing to Profit The Department
Education Calendar Printing Case Study
Calendar Printing Brings Big Profit to High School Marching Band
The Hamilton Aggie Marching Band calendar generated 10% of the band’s annual expenses, by printing a calendar that sold advertising.
Hamilton Aggie Band Objective:
- Print a fundraising calendar that would generate money three different ways.
- Sell the calendar
- Sell advertising
- Sell dates on the calendar of people’s birthdays and anniversaries that went into a drawing every week to win prizes.
The campaigns objectives were:
The director of the band designed the calendar on his own from scratch. He wanted to incorporate band photos, but at the same time leave plenty of room for advertising. He also wanted to incorporate the community inside the calendar. Giving people a feel that the calendar was about them too.
Inside the calendars, small business card ads were sold for $25 each. The calendar had 10 ads on twelve pages.
To get people excited about the calendar, the band sold peoples birthdays and anniversaries for a dollar throughout the calendar. With the purchase, people could listen to local radio stations to hear their names announced over the air on their birthdays. One winner daily for birthday listings would receive a free meal from a local eatery. There was also one winner weekly for anniversary listings. They’d receive two movie tickets at a local cinema.
To keep the calendar about the band. The cover and the back had no ads just a group photo with the name of the band. The photos inside were lightened with people’s birthdays and anniversary over them.
Response Rates
- The band printed 500 calendars and sold 450 of them at 5 dollars: Making $2,250.00 in sales.
- Twelve pages inside the calendar had 10 ads sold at $25 dollars: Making $3,000.00 in advertising.
- Twelve pages inside the calendar had roughly a hundred names on birthdays and anniversary sold at 1 dollar: $1,200.00
- The calendar generated roughly $7,000.00 dollars. 10% of the bands expenses.
- The calendar cost the band $1,200.00
More Successful School Fund raising Ideas:
See how a rodeo club made a profit of $7,748.00 using a 15-month calendar that featured each club member on their own month.
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