Calendar Printing Helps University Gain Awareness and Increase Donations
Education Calendar Printing Case Study
The Lebanese American University Calendar caught the eyes of donors and supporters for a whole year, by printing a calendar that thanked alumni for their donations.
The University Objective
Design a calendar that would be mailed as a gift to potential donors or supporters for the university to raise money. The Lebanese American University was established over 170 year ago in Lebanon. The idea for their 2009 calendar was to show alumni for a whole year how their donation over the years has helped make the university what it is today.
To incorporate old photos with new photos to contrast the growth of the university over the years. Conveying the message that the money received over the years has helped the university to grow.
A short quote on each page of the calendar reminded donors and supporters of how important they are. “By including the university in your estate planning you can make a significant impact on LAU and create a legacy that will provide support for the university for many years to come”.
The university hired a freelance designer to come up with the idea. The Calendar was mailed out to donors and supporter who’ve donated in the past. (A thank you for their support). The calendar also gave the university the opportunity to be in the eyes of their alumni for a whole year.
Responses Rate
- 2300 calendars were mailed out to donors and supporters in the U.S and Canada.
- The university received positive feedback from people who received the calendar as a gift.
- The university says the calendar was an effective way to raise money and to get their message across.
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