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One Piece two Purposes. The University of Chicago Open Practice Committee created a brochure that opened to a poster to advertise their visual arts program displays.

Education Brochure/Poster Printing Case StudyEducation Poster/brochure

Brochure Objective:

The OPC was started in 2007 for the university to network with artists and poets of the art world. The brochure was designed to advertise contemporary art and announce events and upcoming videos. The Committee aimed to challenge our understanding of theory and practice in the visual arts.


The Design Process:

Designed by J and L designs the print project displayed a unique way to incorporate brochure and poster printing. The design represented the visual arts program. The custom map fold segments the different arts being featured. Once the brochure is unfolded it duals as a poster.

This gave the program two ways to advertise up coming events. One, they could mail the brochure or hand it out. Or they could hang the poster throughout the campus or around Chicago. Designers say this unique design “wets the appetite of the reader” by grabbing their attention.

Brochure Poster Specs:

  •  Quantity: 500
  •  Paper: Book Gloss
  •  Fold: 3.875x7.5 / Accordion fold 6 panel
 

Printing Services  >  Marketing  >  Case Studies  > The University of Chicago Open Practice Committee created a brochure that opened to a poster to advertise their visual arts prog

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