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Vital Earth Minerals Targeted marketing helps address audience’s needs in a booklet

Health and Wellness Booklet Printing Case Study

Vital Earth Minerals is a health and wellness company offering lifestyle information and providing products that make the body stronger. The key ingredients for all Vital Earth products are Humic and Fulvic. These two minerals boost immune function, oxygenate, and remove toxins. Helping the body fight disease and helping their customers maintain a vibrant long life of good health. Director of marketing, RLee Ahrens says the supplements are a big part of healthy living. So, it’s vital that they market to new and exciting customers about Vital Earth Minerals. They have discovered that booklet printing is a great way to educate customers and prospects about the benefits of their products.Health and wellness booklet

Targeted Design Helps Customers Identify Their Needs Fast

Selling the benefits of Humic and Fulvic can be a challenge. Ahrens goal was to position Vital Earth Minerals as the supplement for a target market of people over 40 years old. Designing the piece herself to save money was a challenge. As a self-taught designer she worked hard to catch attention with a chart that illustrated health conditions that this age group might be suffering from. Each condition correlated with a Vital Earth Product that might help them with that issue. This worked perfectly, People can easily identify what supplement they need allowing them to make an educated purchasing decision. A descriptive testimonial was also included at the end of the booklet to reassure potential customers that the product works for others and can help them as well!


Booklet Catalog Specs:

  •  Quantity: 2,000 5.5x8.5
  •  Cover: White 80# Book Gloss
  •  Insides: White 80# Book Gloss
  •  Bindery: Saddle Stitch
 

Printing Services  >  Marketing  >  Case Studies  >  Vital Earth Minerals Targeted marketing helps address audience’s needs in a booklet

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