Magazine Printing Attracts Enthusiasts
Recreation Magazine Printing Case Study
Informing Montana Bow Hunters
The Montana Bowhunter Magazine features stories, reports and photography of bow hunting in the Montana region.
Magazine Objective:
Starting out as a black and white newsletter thirty years ago the Montana Bowhunter is now a full color thirty-page magazine. The magazine features, short stories, hunting law updates, and advertising. To grow the magazine to where it is today, the association needed to bring in advertisers. The companies that advertise in the magazine have a personal connection to the sport of bow hunting and their product and services appeal to the readers.
The magazine is distributed to local sporting good stores and mailed directly to hunters that are members of the Montana Bowhunters Association. Over the years the Montana Bowhunter has become a reliable source of information for hunters across Montana. The magazine is printed four times a year.
Results and printing description
- The magazine is a 36 page final size of 8.375 x 10.875
- Paper stock: white 80# House Book Gloss
- They have already had great success and increased readership. The Montana Bowhunters Association says, they hope to add more pages to the magazine as the popularity continues to grow.
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