The ArtistKelsie incorporated QR Codes on posters, postcards and business cards to drive customers to her website.
QR Code Printing Case Study
The Artist Kelsie is part of the American pop culture of body painting. After being featured in the 420 addition of High Times Magazine Kelsie was ready to advertise her success. With the help of Printing Center USA she decided to print posters, business cards and postcards to market her artwork.
Campaign Objective:
After speaking with Printing Center USA’s marketing team about QR Codes and how they can drive customers back to Kelsie’s website. She decided to incorporate codes on all three printed pieces.
- The poster could be purchased on Kelsie’s website or at art events. The QR code was place on the bottom right corner, once scanned it took customers back to her website where they could purchase other merchandise.
- The postcard was mailed to prospects to inform them about the new posters they could purchase on TheArtistKelsie website. The QR code, drove people back to her website where they could purchase and learn more about her artwork.
- The business card is another way she used QR codes to direct people online to her site. A business card is the perfect opportunity to share your work with people who might be interested in your artwork.
TheArtistKelsie says the QR codes have brought her new business. The reaction is incredible when handing a customer a business card that has a QR Code. All I have to say is scan my business card to see more of my artwork.
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