DIGITAL PRINT HELPS COSTA RICA DREAM MAKERS KEEP THE QUALITY HIGH AND THE PRICE LOW FOR CONCIERGE BOOK
Travel and Tourism Guide Printing Case Study
Concierge Guide Must Meet High Quality Standards When Complete
Costa Rica Dream Makers is a full service vacation rental, sport fishing and executive concierge company, which specializes in making your dreams a reality. They set out to create an attractive Concierge Guide that their guests could use to decide what activities they wanted to participate in. This guide would be a direct revenue generator for the company as it promoted all the fun and exciting activities available to guests. The company maintains a high standard for customer care, so it was natural to want a high standard for their printed piece.
Digital Press Matched Perfectly to Customer’s Needs and Results
Because they did not need a large number of finished booklets, Costa Rica Dream Makers looked into having the piece produced on a digital press. In addition, as a startup company, their budget was extremely important. However, first and foremost was the quality. They came up with a 40-page, full color booklet that was printed on a beautiful gloss paper. The covers were printed on a heavier weight stock and in order to maintain it’s high quality look, they were covered with a high gloss coating.
“Because the pricing was so aggressive, I didn’t believe that the quality would be held to such a high standard,” says Larry Larson. “It’s very difficult to find both.” Once the Concierge Guides were distributed at each of the organization’s properties, they saw immediate results.
Finished Concierge Guide Helps to Drive Revenue Generation
Costa Rica Dream Makers markets most of their customers through their web site at www.costaricadreammakers.com and has not had to use a lot of print based materials at this time. But, with the success of this Concierge Guide, they are looking to utilize the power and quality of digital printing in the future. “This is our first print work that we completed, and we’re so pleased with the results that we are coming up with new ideas for what we want to do next,” states Larson. |