RACK CARD HELPS OREGON WINEMAKING COMMUNITY ASSOCIATION PROMOTE 3rd ANNUAL EVENT Mail or Hand Out
Winery Rack Card Printing Case Study
Vineyards and Wineries Join Together for Marketing Success
The Eola-Amity Hills AVA is a scenic wine-growing region located in the heart of Oregon’s Willamette Valley. It is home to some of the most celebrated winemakers and acclaimed vineyards in Oregon as well as being the largest growing region. The association bring together the vineyards and wineries located in the area and with a joint effort, that helps to market them through events, their website, custom printed pieces and social media. The goal is to help people to understand wine, agriculture of the region and the people working the land.
Marketing and Print Objectives
For their 3rd annual event, the group chose to produce a rack card that could handle multiple marketing methods. Because it could easily be mailed out in an envelope as well as be distributed at businesses and centers around the West coast, it was an easy choice. In addition, the cost to produce was extremely low. Full color printing allowed the organizers to create a beautiful and effective piece announcing the upcoming event, which has sold out both years before!
Annual Event Helps Group Showcase Products and Continue to Grow
Rack cards help the Eola-Amity Hills AVA market all year long as they are easily distributed in locations such as other wineries, travel and visitor centers and much more. Using rack cards in their marketing helps to bring 28 different wineries/vineyards, gourmet foods and lots of visitors to experience the best of the region at events such as this. You can learn more about the group and the region at their website at www.EolaAmityHills.com which features maps, information, events and lots more!
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