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Featured Printing Case Study By PODI (The Digital Printing Initiative)
The annual cookie program is a major fundraiser for the Girl Scouts of the Minnesota and Wisconsin River Valleys Council (River Valleys). Encouraging Scout participation is critical to the success of the program. River Valleys needed a solution that would improve communication about the cookie program to Scouts and their parents. A multi-channel direct marketing program was developed which communicated directly to targeted groups of Girl Scouts. The integrated campaign, which incorporated direct mail and Personalized URLs, contributed to greater Scout engagement, which in turn supported exceeding the council's cookie program goal.
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