Stop Making The Same New Years Resolutions
Every year around this time people come up with New Years Resolutions. Often times it’s to lose weight, stop smoking, changing eating habits and etc. Here’s mine; it’s the same every year. I try to be a better listener and not talk as much, but the honest truth is every year nothing changes. My resolution usually lasts a couple of hours and I think that is pushing it. Maybe this year, I’ll learn to shut my mouth. I doubt it…that is why I’m going to change my resolution to something that I can accomplish and I think you should too.
Here’s a couple resolutions, I think you could easily accomplish.
Try changing the way you print your advertising.
Your shortcut from print to online. Now your customer no longer has to type in a URL, phone number or email address, they just scan the code with a smart phone and they’re automatically directed to wherever you want to take them.
- Watch a Video
- Have your address instantly mapped on their phone
- Take to a webpage for more details or to sign up.
- Instantly become a contact in their phone with all your business card details
- Save the date or event in their calendar with a reminder
- Give a coupon or discount
Specifically tailor your copy, images and colors to appeal to customers and better engage readers. With VDP you have the ability to use what you know about your customers or prospects to craft a message that is personalized and unique. This will increase ROI and response rates.
- Insert name
- Personalizes copy
- Each piece is different, based on variables: characteristics, past purchase, gender, & income
- Insert photos, directions, & contact information
3: Incorporate Social Media
Let your customers and prospects know that you or your company is using social media. Via, Twitter, Facebook, Linkedin, YouTube and Google +.
- Add Social Media Widgets to your printed pieces.
- Entice customers and prospects to join by offering them discount.
- Use QR Codes that links to a YouTube video.
- Ask a question, along with a promo code to engage them.
Now, whenever someone is trying to change a habit or accomplish a new years resolution, you need a great coach. And like I said before, I can’t ever keep my mouth shut, so If you want to accomplish any of the above 3 for your resolution, lets talk. And my New Year’s resolution to help PrintingCenterUSA’s Customers try new ways to make more money with print.
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Is Your Marketing Gray and Gloomy?
The other day while driving back from Whitefish, Montana I took this picture of Salmon Lake because I wanted to incorporate into a blog post. And here is what I came up with. Not all printing is gray and gloomy. You see the bright skies ahead; it looks far away and it is. The road around Salmon Lake is winding with no straight road. So, it can take awhile to get to the sunny skies on the other side. Kind of like marketing with print; figuring out what works for your company or small business isn’t always a straight road either. That is why, here at PrintingCenterUSA we put together our Print Marketing pages to help you make better printing decision.
Checkout our Marketing Articles and How To’s? We developed and posted marketing articles for industries, services and products to help you navigate through a winding turn. Together, these resources serve to help you generate ideas and see how others are marketing. To help you see that it isn’t all gloomy but sunny skies are ahead.
Generate new print ideas for your marketing, advertising and fundraising campaigns by reading successful printing case studies from business’s and organization’s who are now driving on a straight road to success. Case studies feature Print Marketing, Direct Mail, Multi-channel Marketing, Purls and more.
Look at thousands of examples from over 24 industries for design, layout and different ways to use print material to deliver your message and reach the other side of Salmon Lake. Learn how to engage customers, generate awareness, spread your message, increase sales and promote an event.
With our help you’ll realize marketing with print isn’t grey and gloomy. You’ll learn how to navigate your way through the winding roads and along the way take in the scenery that comes with successful print marketing. I’ll see you on the other side.
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