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June 23, 2011
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Up-to-date database helps JoS. A. Bank improve catalog response.
Men's apparel retailer JoS. A. Bank Clothiers managed to boost catalog sales by updating its database to create more targeted offers, Direct Marketing News reports. |
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June 23, 2011
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Connecticut Historic District generates awareness through brochure printing.
The Historic District of Southbury, Connecticut, recently printed guided tour brochures to encourage both residents and tourists to visit the region. The 1,800-brochure campaign was funded by nine local businesses. |
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June 22, 2011
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Timeliness is key when it comes to auto direct mail.
Auto dealers are one of the leading industries when it comes to direct mail marketing. |
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June 22, 2011
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Black Box honored by Multichannel Merchant for catalog design.
Communications system integration company Black Box was recently recognized by Multichannel Merchant with a silver award for its 712-page catalog printing initiative. |
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June 21, 2011
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Print materials succeed where online inundates.
Consumers are spending more time online, which has led many business owners to follow them to the channel as well. |
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June 21, 2011
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Fire station uses door hangers to reach public.
The fire station in Eugene, Oregon is informing the local community of a company closing through a door hanger printing initiative. |
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June 20, 2011
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Stillwater Police crackdown on crime with door hanger printing.
The Stillwater Police Department is using print materials to raise awareness in lax security measures taken by local residents, the Stillwater Gazette reports. |
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June 20, 2011
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June 17, 2011
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TopLine honored for print marketing initiative.
TopLine Federal Credit Union, a Minnesota-based financial institution, was recently recognized by the Midwest Direct Marketing Association for a direct mail campaign the bank launched earlier this year. |
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June 17, 2011
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Donor recognition is key to generating contributions.
The American economy has seen better days and most consumers are looking to spend less money where they can. |
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June 17, 2011
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Two Arizona towns team up to drive tourism, commercial interests.
Most towns are concerned primarily with themselves, but two Arizona cities have realized they can both prosper from improved tourism. |
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June 17, 2011
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June 16, 2011
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Canadian farmers use brochures to promote local produce.
Farmers in Durham, Canada, have banded together to provide local consumers a glimpse of the products they offer through a brochure printing campaign. |
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June 16, 2011
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QR code usage skyrockets during Q2 2011.
According to a new report conducted by 3GVision in June, global mobile quick response code usage has shot up significantly during the second quarter of 2011. |
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June 16, 2011
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Harvard Business Review targets lapsed subscribers with new print effort.
Harvard Business Review, a magazine intended for company executives, is trying to win over lapsed customers through a new print marketing campaign, Direct Marketing IQ reports. |
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June 16, 2011
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California city launches postcard campaign to build support for lab.
The city of Alameda, California, is launching a postcard printing campaign to generate popular support for the construction of a second Lawrence Berkeley National Laboratory campus, the Alameda Patch reports. |
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June 15, 2011
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Augmented reality can bring print materials to life.
Recent technological advances have enabled brands to bring print materials to life in a number of ways, such as quick response codes and personalized URLs. |
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June 15, 2011
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Using a variety of mediums is key for real estate marketing.
With the housing market still in the gutter, it's more important than ever before for real estate agents to step up their marketing efforts. |
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June 15, 2011
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Versatility is key to successfully using QR codes.
Many business owners are looking for ways to tie their print and online marketing initiatives together and have turned to quick response codes to do just that. |
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June 15, 2011
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PRC questions proposed savings from five-day delivery week.
One of the ways the United States Postal Service planned to reduce expenses was by ceasing deliveries on Saturdays, which it anticipated would help save $3.1 billion annually. |
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June 14, 2011
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California community decries rising sanitary waste costs.
The Ross Valley Sanitary District recently proposed rate increases for its services, but residents of the Larkspur, California, community aren't too happy with the changes. |
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June 14, 2011
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California residents protest health center cuts.
Residents of San Luis, California, protested a proposed $800,000 budget cut targeting Community Health Centers of the Central Coast. |
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June 14, 2011
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Students fight water waste with door hangers.
In Hanover, Canada, waste dumping is a problem - many residents get rid of hazardous liquids by pouring it down sewer drains. |
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June 14, 2011
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Easy ways to personalize print marketing materials.
Many businesses realize that personalization is key to print marketing campaigns, but they believe they don't have any relevant data to create materials that truly speak to the recipient. |
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June 14, 2011
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Creating copy that sells.
Behind any successful print marketing campaign is engaging copy. While visual elements - such as vibrant colors or eye-catching images - might generate the first glance, it is the written copy that will ultimately seal the sale. |
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June 13, 2011
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The Guidance Group launches new self-help catalog.
The Guidance Group, a publishing company that distributes self-help and drug prevention materials, has launched a new catalog printing initiative under its Courage To Change brand. |
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June 13, 2011
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Brochures are vital to trolley tours in Wisconsin.
The town of Appleton, Wisconsin, is hoping to drive more tourism to its historic downtown area by providing a variety of activities, ranging from trolley tours to outdoor concerts featuring local bands, the Post Crescent reports. |
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June 10, 2011
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June 10, 2011
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Shoe manufacturer targets new audiences with catalog printing.
Shoes For Crews, a manufacturer of non-slip shoe wear for professionals, is reaching out to companies in the healthcare and industrial production sectors through a new catalog printing campaign. |
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June 10, 2011
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Direct mail is crucial CRM tool for nonprofits.
Nowadays, nonprofits are using the internet to generate awareness and gain new contributors. |
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June 10, 2011
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Selinsgrove officials launch brochure to sell vacant lot.
Officials of the Greater Susquehanna Valley area of Pennsylvania have launched a new advertising campaign, highlighted by brochure printing, to sell a vacant lot in Selinsgrove, the Daily Item reports. |
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June 10, 2011
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British fashion brand uses postcards to promote awareness.
British fashion chain Topshop is leveraging postcard printing in a unique way - rather than sending postcards to consumers and trying to drive them to stores, it is passing out customized postcards and encouraging shoppers to send to friends or keep them. |
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June 09, 2011
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Proactiv aims for younger consumers with vibrant greeting cards.
Face hygiene brand Proactiv is striving to reach younger consumers through a new greeting card printing campaign. |
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June 09, 2011
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West Point academy looks to recruit students through print marketing.
The famous military school West Point academy is looking to bolster recruitment rates through a new print marketing initiative that will be launched later this year. |
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June 09, 2011
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Multichannel Merchant names Catalog of the Year.
Multichannel Merchant recently recognized Filson's 108-page catalog printing initiative, which was launched last year, as the 2010 marketing catalog of the year. |
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June 08, 2011
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Budweiser launches UK promotion.
While Budweiser is one of the major beer brands in the United States, the American beverage doesn't have quite the same sway in the United Kingdom. |
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June 08, 2011
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Print marketing more effective than social media.
With many businesses still feeling the effects of the economic recession, driving results has become increasingly crucial to marketing campaigns. |
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June 08, 2011
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State of Utah taps brochure printing to boost tourism.
The state of Utah has a number of attractions that are popular among locals, ranging from mountains for skiing to scenic redrock formations. |
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June 08, 2011
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Best practices for personalized URLs.
One of the ways many small businesses are updating their print marketing materials for the digital age is through personalized URLs. |
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June 08, 2011
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California city leverages door hangers to encourage animal licensing.
The City of Lake Elsinore is currently looking for volunteers to launch a door hanger printing campaign designed to increase awareness for animal licensing, the Lake Elsinore Patch reports. |
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June 07, 2011
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Compliance is crucial for reverse mortgage companies.
With the United States Postal Service actively looking for new ways to generate revenues, lifting postage rates has been a primary strategy. |
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June 07, 2011
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JG Wentworth launches integrated marketing campaign.
Financial services provider JG Wentworth is looking to complement its national television commercials with direct mail and other materials, Direct Marketing News reports. |
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June 07, 2011
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Expert: 'There's no single solution' for effective print marketing.
Nonprofit organizations have a variety of print materials at their disposal to reach potential contributors and donors. |
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June 07, 2011
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Historic Milwaukee uses brochures to draw tourism.
Wisconsin Governor Scott Walker has given a grant worth $350,000 to Historic Milwaukee to prepare for the organization's upcoming "Doors Open Milwaukee," which is expected to draw more than 6,000 visitors to the area, WisBusiness reports |
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June 06, 2011
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'Try and try again' attitude is crucial to design good business cards.
Business cards are perhaps one of the most underrated print marketing tools - most entrepreneurs simply slap a company logo and their contact information on a card and call it a day. |
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June 06, 2011
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Business owners continue to invest in direct mail as economy recovers.
The economic recession forced many businesses to curtail their marketing budgets, but now that the downturn is slowly subsiding, companies are slowly beginning to expand their marketing budgets, starting with print campaigns such as postcard printing. |
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June 06, 2011
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The importance of graphic design in catalog printing.
As much as catalogs are informational tools, they also need to be designed creatively. |
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June 06, 2011
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Brookstone targets Father's Day shoppers with new catalog.
Specialty gift store Brookstone is reminding consumers that Father's Day is coming quickly with a new catalog printing initiative that features a number of possible gifts for dad. |
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June 03, 2011
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Expert: Print is vital to multichannel marketing campaigns.
As the old adage says, there is more than one way to skin a cat. Businesses that want to generate the most awareness for their products and services need to leverage a number of promotional channels to reach consumers. |
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June 03, 2011
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The intro is paramount for successful sales letters.
When businesses are creating a direct mail package, they often spend the most time developing the creative elements - the envelopes and the contained brochures, postcards or other materials. |
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June 03, 2011
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Direct mail packages should go with the promoted product.
Thinking outside the box is crucial for successful print marketing campaigns - if businesses can make a package that stands outs in consumers' mailbox, they will be more likely to open it. |
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June 02, 2011
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Rapid City residents protest sign pollution with postcards.
Rapid City is a blossoming tourist attraction in South Dakota, but there is one issue that the city has faced over the past decade - a rise in sign pollution. |
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June 02, 2011
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Creating a lucrative offer will bolster results.
It doesn't matter what materials businesses are using, whether it's postcard or rip card printing - if their offers aren't good, consumers will be hard-pressed to bite. |
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June 02, 2011
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Art festival shows off new promotional poster.
The West Seattle Summer Fest now has a new way of generating interest among local residents and potential festival goers - poster printing. |
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June 02, 2011
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Church uses postcards to find recruit new priests.
The Church in Wales is leveraging postcard printing to find new priests, Christian Today reports. |
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June 01, 2011
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New Jersey residents fight for beach privileges.
Both full-year home owners and regular vacationers of New Jersey are voicing in on a new proposal that would prohibit public beach access in the state, The Press of Atlantic City reports. |
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June 01, 2011
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UK travel company launches new brochure detailing locations.
Fred Losen Line, one of the top cruise companies in the UK, has launched its 2012 and 2013 itinerary in the form of a brochure, detailing when and where the organization will be visiting. |
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June 01, 2011
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Newark launches brochure campaign to attract entrepreneurs.
Panasonic recently announce that it would be relocating its North American headquarters to Newark, New Jersey. |
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June 01, 2011
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Trader Joe's taps brochure printing for customer communication.
When it comes to communicating with customers, the key is leveraging a plethora of promotional channels. |
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June 01, 2011
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Amnesty International goes big with new print marketing campaign.
Amnesty International, a nonprofit organization that focuses on charity cases in the Middle East, recently launched a new direct mail marketing campaign. |
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June 01, 2011
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Actron launches 40-page catalog.
Actron, a manufacturer of do-it-yourself diagnostic tools, has launched a new 40-page product catalog that outlines the company's latest tools and accessories for professional technicians. |
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