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June 23, 2011
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Connecticut Historic District generates awareness through brochure printing.
The Historic District of Southbury, Connecticut, recently printed guided tour brochures to encourage both residents and tourists to visit the region. The 1,800-brochure campaign was funded by nine local businesses. |
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June 22, 2011
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New York town approves proposal to launch brochure printing initiative.
The town of Massena, New York, is launching a new brochure printing initiative designed to reach prospective visitors. |
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June 20, 2011
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Virginia Tech students create historic tour brochure through Pittslyvania.
Design students attending Virginia Tech have put together a brochure to promote a driving tour through neighboring Pittsylvania and other counties. |
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June 17, 2011
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TopLine honored for print marketing initiative.
TopLine Federal Credit Union, a Minnesota-based financial institution, was recently recognized by the Midwest Direct Marketing Association for a direct mail campaign the bank launched earlier this year. |
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June 17, 2011
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Two Arizona towns team up to drive tourism, commercial interests.
Most towns are concerned primarily with themselves, but two Arizona cities have realized they can both prosper from improved tourism. |
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June 17, 2011
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Massachusetts town uses brochures to bring in new business.
City officials from Grafton, Massachusetts, have kicked off a new brochure printing initiative that is designed to generate more interest in the region from small business owners, the Daily Grafton reports. |
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June 16, 2011
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Canadian farmers use brochures to promote local produce.
Farmers in Durham, Canada, have banded together to provide local consumers a glimpse of the products they offer through a brochure printing campaign. |
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June 15, 2011
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Using a variety of mediums is key for real estate marketing.
With the housing market still in the gutter, it's more important than ever before for real estate agents to step up their marketing efforts. |
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June 14, 2011
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Creating copy that sells.
Behind any successful print marketing campaign is engaging copy. While visual elements - such as vibrant colors or eye-catching images - might generate the first glance, it is the written copy that will ultimately seal the sale. |
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June 13, 2011
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Brochures are vital to trolley tours in Wisconsin.
The town of Appleton, Wisconsin, is hoping to drive more tourism to its historic downtown area by providing a variety of activities, ranging from trolley tours to outdoor concerts featuring local bands, the Post Crescent reports. |
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June 10, 2011
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Selinsgrove officials launch brochure to sell vacant lot.
Officials of the Greater Susquehanna Valley area of Pennsylvania have launched a new advertising campaign, highlighted by brochure printing, to sell a vacant lot in Selinsgrove, the Daily Item reports. |
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June 09, 2011
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West Point academy looks to recruit students through print marketing.
The famous military school West Point academy is looking to bolster recruitment rates through a new print marketing initiative that will be launched later this year. |
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June 08, 2011
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State of Utah taps brochure printing to boost tourism.
The state of Utah has a number of attractions that are popular among locals, ranging from mountains for skiing to scenic redrock formations. |
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June 08, 2011
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Best practices for personalized URLs.
One of the ways many small businesses are updating their print marketing materials for the digital age is through personalized URLs |
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June 07, 2011
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Historic Milwaukee uses brochures to draw tourism.
Wisconsin Governor Scott Walker has given a grant worth $350,000 to Historic Milwaukee to prepare for the organization's upcoming "Doors Open Milwaukee," which is expected to draw more than 6,000 visitors to the area, WisBusiness reports. |
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June 02, 2011
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United Way reaches donors through new brochure.
United Way, a nonprofit organization that strives to create better communities throughout the United States, knows how to reach donors - the brand has traditionally leveraged a number of both traditional and emerging marketing channels to do so. |
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June 01, 2011
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UK travel company launches new brochure detailing locations.
Fred Losen Line, one of the top cruise companies in the UK, has launched its 2012 and 2013 itinerary in the form of a brochure, detailing when and where the organization will be visiting. |
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June 01, 2011
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Newark launches brochure campaign to attract entrepreneurs.
Panasonic recently announce that it would be relocating its North American headquarters to Newark, New Jersey. |
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June 01, 2011
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Trader Joe's taps brochure printing for customer communication.
When it comes to communicating with customers, the key is leveraging a plethora of promotional channels. |
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May 27, 2011
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Idaho schools promote summer programs with brochure printing.
With many school districts facing strict budget cuts, a number of educational institutions have been looking to implement new programs to generate revenue. |
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May 26, 2011
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Tennessee community turns to brochures to boost tourism.
The Elizabeth-Carter County board knows that tourism is an important part of the local economy, so in an effort to draw more visitors, the County Tomorrow board has decided to redouble the region's marketing efforts. |
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| May 24, 2011 |
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MetroAction wins grant to produce new marketing brochure.
MetroAction, a nonprofit community development organization, recently applied for the PPL Blue Ribbon Marketing Partnership grant so it could improve its marketing campaigns. |
| May 24, 2011 |
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Illinois leverages brochure printing to drive tourism.
Dana Smith, the office manager and tourism marketing assistant of Spoon River Partnership for Economic Development, has announced the organization is in the process of rolling out a new brochure printing initiative designed to drive more tourists to the area, the Canton Daily Ledger reports. |
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| May 22, 2011 |
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Windham businesses get help from local students.
High school students in Windham, New Hampshire, are helping local businesses and organizations promote their products and services through print marketing initiatives, the Eagle Tribune reports. |
| May 22, 2011 |
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Xerox promotes services through new direct mail campaign.
Xerox is leveraging a direct mail package, which includes letter and brochure printing, to reach prospective business-to-business clients, Direct Marketing IQ reports. |
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| May 20, 2011 |
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Transitions Optical launches two informational brochures.
Transitions Optical, a leading clinic in the eye care field, has launched two new brochure printing efforts to help generate awareness on both eye and overall health issues, ModernMedicine reports. |
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| May 18, 2011 |
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Grass Valley taps print marketing for branding campaign.
Grass Valley, a town in Western Nevada County, California, is leveraging brochure printing to generate awareness at major events such as weekend-long music concerts, the Union reports. |
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| May 11, 2011 |
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Silversea cruise line launches 200-page brochure.
Silversea, a British cruise line, has launched a 200-page brochure printing campaign to promote the company's itinerary for 2012. |
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| May 4, 2011 |
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Flint Group launches new brochure to discuss best food packaging practices.
Flint Group, a packaging distributor, has launched a new brochure printing campaign to inform clients and other industry-related businesses of the best food packaging practices. |
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April 30, 2011
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Leveraging pURLs for direct mail success.
Marketers can no longer rely on a single marketing platform to reach the broadest number of consumers. |
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April 29, 2011
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Red River Commodities plans brochure printing initiative.
Red River Commodities, a company that sources and produces agricultural commodities, is looking to launch a brochure printing campaign in order to generate more awareness and sales, the Jamestown Sun reports. |
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April 28, 2011
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British research center uses brochure printing to drum up awareness for new location .
Peel Environmental recently issued a number of promotional brochures to gain backing for the construction of new research center. |
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April 27, 2011
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Fayetteville announces new economic plans through brochures.
Last month, the Fayetteville City Council held its annual March retreat so that key individuals could discuss plans to restore the city's local economy and streamline the business process. |
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April 27, 2011
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Sports agency recruits new players using print marketing materials.
One of the key components of a sports agent's job is to find and recruit new talent, and they need to use a variety of mediums to accomplish this goal. |
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| April 26, 2011 |
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Biotechnology startup turns to brochure printing to educate buyers.
Paul Daruwala, a medical entrepreneur, recently left his comfy position at a pharmaceutical power house to go work for a biotechnology startup called Vertex. |
| April 26, 2011 |
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Virginia leverages brochure printing to draw anglers to the region.
The Smyth County Tourism Association is leveraging brochure printing for a new campaign designed to draw anglers from across the east coast to the region's streams, South West Virginia Today reports. |
| April 26, 2011 |
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Savannah celebrates 35 years as a tourist destination.
The city of Savannah was once an unheard of town somewhere in the state of Georgia. Since the construction of the Interstate 95 highway, however, it has quickly become a top tourist destination. |
| April 26, 2011 |
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Different mailing lists should be used to reach different people.
When companies are marketing their products and services, they need to identify the different audience of each item. |
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| April 22, 2011 |
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A personal touch can turn trash into treasure.
There exists a popular misconception that advertising is strictly business, but that couldn't be further from the truth. |
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| April 21, 2011 |
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Beautifying QR codes.
Quick response codes have quickly become a staple to direct mail marketing campaigns. |
| April 21, 2011 |
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Marketing brochure helps sell parking lot in downtown LA.
A property owner in Los Angeles has leveraged brochure printing to help sell a vacant lot in the city's downtown district, Los Angeles Downtown News reports. |
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| April 19, 2011 |
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Visuals are crucial to brochure design. |
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| April 14, 2011 |
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Canadian town leverages brochure printing to bring in retirees.
The Canadian town of Pictou is hoping to bring in more retirees by launching a brochure printing campaign, the New Glasgow News reports. |
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| April 11, 2011 |
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Expert: Effectiveness of print marketing hasn't changed.
According to advertising expert Jim Kabakow, the effectiveness of print marketing, which could range from rip card printing to producing color brochures, hasn't changed, despite the growing prevalence of online marketing, Direct Marketing News reports. |
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| April 07, 2011 |
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Brick retailer uses brochure printing to help customers organize renovations.
Ibstock Brick, a retailer that specializes in selling a variety of different colors and types of bricks, recently leveraged brochure printing to reach consumers and help them choose the right color and type of brick for their home project. |
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| April 06, 2011 |
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Sioux Falls School District leverages print marketing to reach students and parents.
The Sioux Falls School District is leveraging print marketing materials as a part of its outreach program, the Argus Leader reports. |
| April 06, 2011 |
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LifeWave launches new product brochure.
LifeWave, the manufacturer of several patch products designed to trigger acupuncture points throughout the body, has launched a new brochure printing campaign to promote its products and services to a global audience. |
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| April 04, 2011 |
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Flagler College uses brochure printing to reach new students.
Flagler College, a Florida-based university, recently used brochure printing to promote its study abroad program. |
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| March 31, 2011 |
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Salto Systems promotes products with new promotional brochure.
Salto Systems, a security systems provider, is promoting its 2011 lineup of products through a new brochure printing campaign. |
| March 31, 2011 |
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Event center to use fan picture for brochure cover.
The Carles W. Stockey Center, which features events such as hockey games, concerts and shows, is encouraging frequent visitors to submit pictures to be used as the cover of event hall's promotional brochure. |
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| March 30, 2011 |
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Realty group: Compliance is of utmost importance with direct mail initiatives.
Most of the time, companies focus on what they want to do right when they are creating their marketing initiatives. |
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| March 28, 2011 |
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Competition makes print a viable marketing channel again.
Since the economic recession began, consumers have been more cautious with how they spend their money. |
| March 28, 2011 |
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Travel companies find success using brochures to reach young consumers.
With the global economy slowly recovering from the recent recession, consumers are gaining access to more disposable income. |
| March 28, 2011 |
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Logo design is crucial to standing out from the crowd.
Whether a company is using presentation folder printing or producing color brochures for marketing purposes, having an identifiable logo can help a business stand out from its competitors. |
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| March 24, 2011 |
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Kia: Integrating print and online can be challenging, but worth the effort .
The Korean auto brand Kia has traditionally leveraged a wide variety of promotional mediums, ranging from new-age social media to traditional flyer printing initiatives. |
| March 24, 2011 |
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Marketing experts stress value of print to multichannel advertising campaigns.
While social media and other online marketing channels are currently the hot platforms for many businesses, print is far from dead, as some have suggested. |
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| March 16, 2011 |
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Contiki Holidays leverages brochure printing to encourage travel
Contiki Holidays, a travel agency that specializes in trips to Australia and New Zealand, has rolled out a new promotional color brochure that was designed to encourage young consumers to visit Australia and New Zealand, eTravel Blackboard reports.
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| March 08, 2011 |
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Diablo Valley College celebrates work of marketing department.
The Diablo Valley College has used a variety of direct marketing tools in the past, ranging from postcard to brochure printing. |
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| March 04, 2011 |
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Insurance company uses direct mail to reach older consumers.
While contemporary online marketing channels may be useful for reaching young consumers, businesses have found traditional print to be more effective when promoting their products to older prospects. |
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| February 28, 2011 |
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Print house uses brochure printing to show off services.
Braintree Printing, a print services provider, is using brochures to promote an upcoming open house for printing and graphic communication professionals. The networking event will be held on March 31 at the company's headquarters in Braintree, Massachusetts. |
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| February 23, 2011 |
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Marketing company uses brochures to promote services.
While many marketers are using online advertising channels to promote their clients' products and services, one advertising company is using print marketing to stand out from competitors. |
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| February 21, 2011 |
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Colorado city looks to bring in new business with brochure printing.
Longmont, a city in Colorado, is hoping to attract entrepreneurs and small business owners to the area with a new brochure printing program, the Longmont Times-Call reports. |
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| February 18, 2011 |
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Royal Caribbean uses brochure printing to reach prospects.
The popular cruise line Royal Caribbean is using brochure printing to reach potential guests, the company reported on its blog. |
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| February 10, 2011 |
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QR codes become more viable for small businesses.
Quick-response codes are an effective way for businesses to integrate online and print marketing initiatives. |
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| February 09, 2011 |
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New Hampshire town develops brochure to attract more businesses.
The town of Windham, New Hampshire, has developed its first-ever promotional brochure to help generate interest in the region among business owners. |
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| February 04, 2011 |
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Credit companies send more offers through direct mail.
With the economy on the recovery, consumers are beginning to loosen their purse strings and spend more money shopping. |
| February 04, 2011 |
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Postal mail is one of the leading communication channels for consumers.
Nowadays, it seems many brands are switching over to digital communication channels, such as social media or mobile phones. |
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| January 31, 2011 |
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Nonprofit group leverages print to inform prospective donors.
Children International, a nonprofit organization, is using a combination of television commercials and print materials to reach donors and boost contributions, Direct Marketing News reports. |
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| January 27, 2011 |
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Keurig targets consumers with new print marketing initiative
While Keurig has established itself as one of the leading single-cup coffee brewing brands among corporate entities, it's now trying to tap into the consumer market. |
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| January 26, 2011 |
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Google improves Goggles feature to recognize print ads.
Many organizations are finding new life with their print marketing campaigns by incorporating quick-response codes. |
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| January 12, 2011 |
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Calls to action are vital to successful print marketing.
Many small businesses face the same challenge when it comes to generating sales - they create promotional materials but struggle to get the immediate results they want. This can be solved with a simple call to action. |
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| January 10, 2011 |
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Proper punctuation and spelling is key to successful print campaigns.
An old adage says "There are no second chances at making a good first impression." |
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| January 03, 2011 |
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The benefits of creating a free mailing list and purchasing a compiled index.
It doesn't matter what incentive companies offer or how well-designed their brochures are, if they aren't reaching the right consumers they will struggle to make sales. |
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| December 31, 2010 |
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Marketing brochures are the perfect place to tell a company's story.
Businesses are more than simply the products they sell - they often have their own unique stories that outline the type of customer they are trying to serve, mission objectives and histories of how they were formed. |
| December 31, 2010 |
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QR codes help companies build brands in big ways
One way that many businesses are modernizing their print marketing initiatives is through quick response codes. |
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| December 29, 2010 |
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QR codes prove especially popular with social network users
With smartphone penetration on the rise, consumers are increasingly using their mobile devices to interact with marketing materials through quick response codes. This new technology is proving to be especially popular among avid social network users, MediaPost reports |
| December 29, 2010 |
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Direct mail in the mortgage industry is 'evolving,' says expert
With consumers growing increasingly connected to the digital world, many mortgage industry businesses have begun incorporating email, social media and search engines into their marketing mix. |
| December 29, 2010 |
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Credit card companies account for dramatic increase in direct mail volumes
When the recession hit, consumers curbed their spending habits - a trend that caused credit card issuers many headaches. |
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| December 23, 2010 |
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Flexibility is the key benefit of brochures
With most marketing tools, companies only have a few ways of delivering the message. For example, consumers must have a radio to listen to a radio commercial or they must be connected to the web for display advertisements to work |
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November 10, 2010
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Brochure printing used to promote tourism in Shenandoah County
The Shenandoah County Sesquicentennial of the Civil War Committee is raising awareness of the area's efforts during the American Civil War through a new promotional brochure that is almost ready for production.
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November 5, 2010
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Toronto tattoo parlor generates awareness with print marketing campaign
Speakeasy Tattoo, a renowned tattoo parlor based out of Toronto, Canada, wanted to generate more exposure.
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October 21, 2010
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Brochures are integral to modern marketing campaigns
Brochures can be effectively used by companies of any size to reach consumers and promote their products.
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September 30, 2010
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Local companies use print materials to reach regional consumers
While many firms are beginning to leverage online channels to reach new customers, local businesses are still finding tremendous value using traditional, such as print materials, to promote their products among regional consumers.
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QR code response rates rising
Small businesses using print materials to market their products and services may want to consider adopting QR technology as a recent report from ScanLife indicates consumers are increasingly using the technology.
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September 21, 2010
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Reaching the right audience with print marketing materials
One of the benefits of using print materials as a marketing strategy is that campaigns can be as wide-reaching as entrepreneurs want.
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September 14, 2010
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Drake University uses print materials to reach undergrads
Prospective students of Drake University are receiving a D+, courtesy of the institution's marketing department. The college branded the front of its print materials with the poor grade in an effort to catch the attention of high schoolers. |
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September 10, 2010
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Print materials expected to lead marketing expenses through 2011
With the economy recovering and consumers regaining confidence, print marketing materials continue to be the top advertising platform for many businesses. According to a recent report from SNL Kagan, direct mail is expected to account for the majority of marketing expenditures through 2011. |
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September 08, 2010
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Xerox targets B2B firms with new print campaign
To promote the Xerox brand, the document management firm is launching an extensive multichannel marketing campaign that encompasses print, as well as other internet marketing channels.
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Transitions Optical educates African-Americans on vision care with brochure printing campaign
After observing that African-Americans are at increased risk for certain eye health issues, Transitions Optical launched a new informational marketing campaign using brochures.
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September 02, 2010
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Philanthropists are more likely to donate after receiving print materials
While many nonprofits are adopting web-based platforms to reach prospective donors, recent research from delivery company TNT indicates organizations may be more successful by printing and mailing materials.
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Ubisoft promotes upcoming game with poster printing campaign
French video game publisher Ubisoft is promoting the release of a new video game by printing posters, reports gaming blog Joystiq.
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August 31, 2010
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Survey: Consumers prefer receiving communications through offline channels
While there are myriad channels through which businesses can reach consumers, a recent survey conducted by Epsilon found that prospective customers tend to most trust offline platforms, notably print marketing materials.
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August 6, 2010
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Businesses can boost traditional print marketing with mobile components
Mobile marketing is one of the fastest-growing platforms, with many agencies expected to significantly increase expenditures on the channel over the next few years. According to industry blog What They Think, businesses can enhance their print marketing campaigns with the mobile marketing.
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August 5, 2010
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Use print materials to drive traffic to other marketing platforms
Integrating various offline and online channels is the key to any successful marketing campaign. As MarketingProfs recently noted, businesses are taking advantage of attention-grabbing print materials to drive traffic to their websites.
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August 4, 2010
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Print materials may help businesses reach niche markets
By identifying and catering to small groups of consumers with specific needs, businesses may be able to generate more sales.According to marketing expert Sandi Mendelson, print materials can help companies reach these niche markets, particularly when it comes to older consumers.
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Considering different postal solutions can reduce print marketing costs
Many businesses reach new customers by printing and mailing marketing materials to them, and cost-conscious entrepreneurs are constantly looking for ways to reduce costs. A recent article from BtoB Online suggests companies look at postal solutions to conserve their marketing budgets
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August 3, 2010
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Businesses can use the web to drive print material requests
With more than three-quarters of North American consumers on the internet, businesses are increasingly using the web platform to encourage customers to request print marketing materials, such as informational catalogs and color brochures.
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| August 2, 2010 |
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Details matter in print marketing campaigns
Consumers receive dozens of marketing messages each day. For this reason, it is important that entrepreneurs pay close attention to the details of their print marketing campaigns, as The Digital Nirvana blog asserts small but unique elements will grab a prospect's attention.
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July 31, 2010
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Casinos turn to print materials to reach target audience
If casinos want to generate more business, marketing expert Glenn Goulet recently advised operators to use print materials to reach players instead of internet platforms.
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July 30, 2010
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Medical clinic stresses the importance of experimentation with print marketing campaigns
For organizations looking to boost marketing response rates, Mayo Clinic, a Minnesota-based, nonprofit medical practice, found that experimentation could be the solution to generating better results
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July 28, 2010
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Domain registrar launches multichannel campaign to promote new web extension
Though website domain registrar .CO Internet SAS does the majority of business online, it is using offline marketing platforms to reach potential clients, reports DMNews.
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July 27, 2010
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Print materials remain top channel for many marketers
Direct mail, ranging from catalogs to color brochures, will remain a core marketing channel for many businesses, indicates a recent report from the Direct Marketing Association.
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Expert: Creativity and targeting are equally important
With the price of printing technologies coming down, businesses are increasingly able to invest in more creative marketing materials. When delivered to a targeted audience, these mailers can help boost overall sales.
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Marketers plan to increase, maintain use of printed materials for lead generation
With marketing budgets on the rise, a recent survey from CSO Insights indicates that many firms are relying on print materials to reach new consumers.
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July 20, 2010
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Expert: Maintaining mail lists 'can aid better business practices'
Businesses can reduce costs and boost response rates by improving their mailing list. Jo Bell, director at mail screening agency Mortascreen, recently stressed the importance of keeping updated lists in an article for UTalkMarketing.com.
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July 19, 2010
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List building advice for direct mail campaigns
Printing and mailing color brochures, flyers and catalogs can be an effective way to reach a targeted demographic. As Marketing Lists Direct notes, though, using a comprehensive mailing list is integral to the success of a direct mail campaign.
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July 16, 2010
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New study shows consumers spend 2 hours a week with postal mail
With consumers receiving marketing messages across dozens of different channels, print remains an important platform. According to a recent study conducted by marketing firm Fleishman-Hillard and research company Harris Interactive, Americans spend two hours per week looking at direct mail.
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July 15, 2010
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Innovation is necessary to successful direct mail campaigns
Russell Parsons, a reporter for Marketing Week, recently advised businesses to be more innovative with their direct mail campaigns.
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Saturn dealership sees big return on integrated direct mail campaign
Saturn of Greenville, a car dealership located in Winterville, North Carolina, saw big returns on an integrated direct mail initiative, reports Target Marketing Magazine.
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July 13, 2010
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Mailing lists are crucial to 'effective campaigns'
The mailing list is often as crucial as the offer when it comes to direct mail marketing campaigns. A recent white paper from Target Marketing Magazine stresses the importance of mailing list, labeling it as the No. 1 priority of a direct mail campaign.
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July 12, 2010
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Print 'still plays a vital role' in digital strategy
While businesses are increasingly able to reach broad audiences via the expansive internet, direct mail still plays a "vital role" in modern campaigns, says marketing expert Adrian Wray.
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July 9, 2010
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Reverse engineering offers may help B2B direct mail initiatives
Targeting is an important aspect of any direct mail campaign. This is even more important when a business is courting a B2B firm. A recent article from Target Marketing Magazine suggests companies targeting B2B organizations should reverse engineer their offers specific to the client.
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Nickelodeon uses direct mail to push new channel
Children's television network Nickelodeon has kicked off a new multichannel marketing campaign designed to promote its recently launched Nick Jr. channel. The initiative celebrates the wide variety of programming the channel offers to kids.
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July 7, 2010
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USPS hikes mailing rates
On Tuesday, the United States Postal Service unveiled new details on a proposed plan to increase mailing rates. As DMNews notes, the move has many organizations that rely on printing and mailing their marketing materials up in arms.
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July 6, 2010
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Expert: Interactive technologies can bolster direct mail initiatives
With new advances in digital technology occuring on a daily basis, many marketers are finding they are able to enhance their direct mail campaigns. Personalized URLs or QR codes are one high-tech feature that marketers could implement, claims Direct Magazine. These tools direct customers to specific microsites where they can share additional contact information, making it easier for marketers to follow up with them.
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July 1, 2010
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Motorola launches new multichannel marketing campaign for new smartphone
Motorola's Enterprise Mobility Solutions recently announced a new integrated marketing campaign designed to promote the launch of its new smartphone, the ES400. The initiative will feature both on and offline components, reports DMNews.
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June 30, 2010
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Saturation mailing offers businesses wide reach for low costs
Marketers looking to reach the greatest amount of local consumers possible may want to consider saturation mailing. A recent article from Target Marketing Magazine claims the postal strategy can target the most customers for the lowest cost.
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June 29, 2010
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U.S. Air Force plans multi-million dollar direct mail campaign
Last week, the U.S. Air Force Reserve Command announced plans to initiate a multi-million dollar direct mail campaign designed to bolster recruitment rates, reports DMNews.
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June 28, 2010
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Color brochures are integral to B2B marketing
While there have been several advances in the field of digital marketing, a new survey conducted by Target Marketing Magazine suggests print brochures are still highly effective advertising tools.
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