Best Practices for Personalized URLs
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Brochures can bring in more tourism.
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06/08/11
One of the ways many small businesses are updating their print marketing materials for the digital age is through personalized URLs. These links can be included on any print material, ranging from postcards to brochures, and enable the sender to create an engaging, customized URL for consumers to follow.
For example, instead of forcing consumers to type long web addresses, they could instead enter an URL that involves their names. This often intrigues recipients and gets them to check out a website to see what is there.
As print blog Digital Nirvana notes, personalized URLs can also be used in conjunction with quick response codes, so businesses should ensure their sites are optimized for mobile devices. "The mobile experience is different, and it is no fun for the mobile user to navigate a web page that was designed to be viewed on a laptop," the blog explains.
As the number of smartphone owners grows, so too will the effectiveness of QR codes. According to comScore, more than 74 million Americans currently own smartphone devices.
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