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Grass Valley Taps Print Marketing for Branding Campaign

The brochures will target concert goers.

05/18/11

Grass Valley, a town in Western Nevada County, California, is leveraging brochure printing to generate awareness at major events such as weekend-long music concerts, the Union reports.

The company will pass out brochures at these highly trafficked events that draw visitors from Sacramento and the northwestern parts of the county. According to the news source, the full two-year branding campaign - which also includes web-based elements - will cost the town approximately $168,000.

Charles Bobo, a Colorado-based consultant hired for the job, plans to launch a new visitor's guide, website and online videos to tout the benefits of living and operating businesses in the city.

"The county plan is a broad, overall strategy that stretched from east to west of the county," Grass Valley city administrator Dan Holler told the source. "We want to talk about what's going on in Grass Valley."

Brochures are effective marketing materials to generate awareness because they are both inexpensive to mail and can be effectively used as display materials at popular tourism and business centers.

 

 



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