TopLine Honored for Print Marketing Initiative

The bank was recognized for its direct mail efforts.

06/17/11

TopLine Federal Credit Union, a Minnesota-based financial institution, was recently recognized by the Midwest Direct Marketing Association for a direct mail campaign the bank launched earlier this year.

The financial institution was awarded for its "Let TopLine Help Put Some Extra Cash in Your Pocket" initiative, which offered consumers a 1 percent cash-back rebate and discounted auto loan rates. TopLine's goal was to demonstrate how refinancing with the bank could help consumers save money in the long run.

"TopLine, like every credit union, constantly focuses on trying to make our members' financial lives easier," said Harry Carter, president and CEO of TopLine. "This cash back campaign that provided significant savings for our members was one example and we are humbled as well as honored that it was recognized by the MDMA."

Many financial institutions use brochure printing to advertise new products and services. These pamphlets are often stored at branch locations to generate awareness among existing customers or mailed to prospective clients.

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