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June 17, 2011
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TopLine honored for print marketing initiative.
TopLine Federal Credit Union, a Minnesota-based financial institution, was recently recognized by the Midwest Direct Marketing Association for a direct mail campaign the bank launched earlier this year. |
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June 07, 2011
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JG Wentworth launches integrated marketing campaign.
Financial services provider JG Wentworth is looking to complement its national television commercials with direct mail and other materials, Direct Marketing News reports.
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June 06, 2011
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Brookstone targets Father's Day shoppers with new catalog.
Specialty gift store Brookstone is reminding consumers that Father's Day is coming quickly with a new catalog printing initiative that features a number of possible gifts for dad. |
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May 30, 2011
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Senator Tom Carper proposes USPS changes.
With many consumers switching to internet-based communication channels, the United States Postal Service has been struggling. |
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May 30, 2011
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Print marketing accounts for majority of small biz ad spend.
For many small businesses, print materials are still paramount to their marketing success, with a new report from Access Markets International suggesting that print channels account for the most of small companies' ad spend. |
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May 27, 2011
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Appeals court orders PRC to reevaluate USPS proposal.
Last year, the United States Postal Service attempted to raise postage prices in an effort to return to profitability. |
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May 27, 2011
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Credit card companies increase usage of direct mail.
While stricter federal regulations have limited how some credit card companies promote their products, a recent report from Synovate suggests that direct mail usage in the sector has grown substantially over the past year. |
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May 26, 2011
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Direct mail marketing for contracting companies.
With many industries shifting budgets to online marketing initiatives, print materials are still crucial advertising tools for construction companies, Contracting Business asserts. |
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May 26, 2011
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Printing in volume is crucial to successful insert media efforts.
Insert media is a crucial component of direct mail campaigns - they can be used to update already printed materials or to promote upcoming events. |
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| May 24, 2011 |
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MetroAction wins grant to produce new marketing brochure.
MetroAction, a nonprofit community development organization, recently applied for the PPL Blue Ribbon Marketing Partnership grant so it could improve its marketing campaigns. |
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| May 17, 2011 |
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Retailers leverage catalogs to drive online traffic.
Traditionally, catalogs were designed to be standalone advertising mediums - consumers could browse a catalog and simply call a phone number to place an order. |
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| May 12, 2011 |
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Direct mail is top priority among graphic communications industry.
According to a new report from the Print Industries Market Information and Research organization, which polled 550 experts in the field of graphic communications and marketing, direct mail is still the most important channel, despite the emergence of new online mediums. |
| May 12, 2011 |
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Pacific Sunwear launches QR code printing campaign.
Pacific Sunwear is using quick response codes on printed advertisements and in-store displays to further engage consumers in the shopping experience, Direct Marketing News reports. |
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| May 10, 2011 |
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Print, newspapers top small business marketing strategies.
With the economy on the rebound, small business owners are ramping up their marketing efforts to capture a larger slice of consumer spending. |
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| May 8, 2011 |
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USPS singles out successful direct mail campaign.
The United States Postal Service has been touting the benefits of direct mail marketing campaigns as of late in an effort to boost sales. |
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| May 4, 2011 |
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Analyzing inventory is crucial to catalog printing.
Catalog printing is an effective strategy to put a company's entire inventory at the finger tips of perspective buyers. |
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April 28, 2011
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How California retailers are marketing without ZIP codes.
The state of California recently made it illegal to collect ZIP codes from consumers at the point of purchase, which many expected would hinder the catalog printing campaigns of big-name retailers. |
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April 22, 2011
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Law firm bolsters print marketing with QR codes.
A small 55-member law firm in Virginia is taking its business card printing campaign to the next level by adding quick response codes, Business Day Online reports. |
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April 19, 2011
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Business cards can be used as lead generation tools.
Most entrepreneurs use business cards as networking tools, passing them out to potential clients and associates at networking events, trade shows and corporate meetings. |
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April 17, 2011
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Print materials are a 'great way to reach targets,' says expert.
Lawn-care company TruGreen is one of the many brands that has taken to the web to reach new customers. |
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April 07, 2011
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Brick retailer uses brochure printing to help customers organize renovations.
Ibstock Brick, a retailer that specializes in selling a variety of different colors and types of bricks, recently leveraged brochure printing to reach consumers and help them choose the right color and type of brick for their home project. |
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| April 04, 2011 |
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Charts and graphics can help print marketing initiatives.
Today's consumers have short attention spans, and if businesses can't capture their attention right off the bat, then they could lose the sale. |
| April 04, 2011 |
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One-third of smartphone owners use QR codes.
Quick response codes have quickly become an integral aspect to postcard printing campaigns, as more consumers are using the technology to connect with brands. |
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March 31, 2011
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More than half of B2B marketers expect to keep print, direct mail expenditures consistent.
With a growing number of business-to-business companies exploring online marketing channels, such as display advertising and social media, it seems many businesses are remaining committed to both print and direct mail, according to a 2011 expenditures report from MarketingSherpa. |
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March 31, 2011
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'Spray and pray' approach is necessary for successful direct mail campaigns.
It's no secret: Small business don't exactly have the largest marketing budgets, which is why many prefer to launch small, controlled promotional initiatives. |
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March 31, 2011
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Expert: Most accountants rely on print marketing to reach clients.
When it comes to reaching nearby customers, print marketing is still the king of the castle. Accountants can mount posters in business parks or on community cork boards, or they could use flyer printing to reach consumers at their homes. |
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March 30, 2011
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Business cards are just as important for job seekers.
While many company executives have their own business cards, AllBusiness recently suggested that business cards were just as important for those looking for jobs - a substantial number of Americans, given the recent layoffs stemming from the economic recession. |
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March 30, 2011
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Print marketing is a necessity to reach local clients.
If entrepreneurs are opening new businesses and trying to reach local customers, there is no strategy more effective than print marketing, according to print expert Gary Peeling. |
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March 30, 2011
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Postal Regulatory Commission rethinks five-day delivery schedule.
The United States Postal Service has been trying to enact new policies, ranging from increased prices to division mergers, for the past year. |
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March 30, 2011
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Business card printing in today's digital world.
Business cards are still one of the most important personal marketing tools, and can be really useful for meeting potential business partners at networking events and trade conferences. |
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March 28, 2011
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Competition makes print a viable marketing channel again.
Since the economic recession began, consumers have been more cautious with how they spend their money. |
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March 28, 2011
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Logo design is crucial to standing out from the crowd.
Whether a company is using presentation folder printing or producing color brochures for marketing purposes, having an identifiable logo can help a business stand out from its competitors. |
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March 25, 2011
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Maximizing business cards with QR codes.
For many company executives, business cards are an excellent way to provide contact information to new clients and associates. |
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March 24, 2011
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Kia: Integrating print and online can be challenging, but worth the effort.
The Korean auto brand Kia has traditionally leveraged a wide variety of promotional mediums, ranging from new-age social media to traditional flyer printing initiatives. |
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March 24, 2011
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Home Depot launches new QR code initiative.
In an effort to boost sales, Home Depot has adopted quick response code technology in a big way. The retailer will begin using QR codes in everything from in-store poster printing initiatives to direct mail marketing campaigns, Fierce Mobile Content reports. |
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March 24, 2011
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Marketing experts stress value of print to multichannel advertising campaigns.
While social media and other online marketing channels are currently the hot platforms for many businesses, print is far from dead, as some have suggested. |
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March 22, 2011
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Getting customer feedback with flyer printing.
Gathering customer feedback is an important activity for any business, as these insights can help them make better products, refine existing offerings and reach new audiences, which will help them in turn drive more sales. |
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March 21, 2011
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Business card printing 'can have an impact' on construction marketing initiatives.
While there are several digital platforms businesspeople can use to network with associates, business cards still play a paramount role when it comes to making contact with prospective clients. |
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March 15, 2011
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Presentation folders are key to creating successful reports
When it comes to doing business, there are no second chances at making a good first impression.
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March 09, 2011
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Direct mail marketing in a multicultural country.
Fifty years ago, many marketers believed in the concept of the "average American" - the ideal consumer that made up the majority of the United State's consumers. However, as recent census data indicate, there is no longer such a thing. |
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March 08, 2011
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Expert: Direct mail is best used when integrated into online marketing.
A significant segment of marketers have become infatuated with the allure of new online marketing channels, ranging from social networks to display advertising. |
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March 02, 2011
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Marketers stick to print despite proposed postage increases.
The economic recession, combined with the increasing shift to digital communication channels, hit the United States Postal Office especially hard. To stay afloat, the organization is now looking to raise the prices of the services and products it provides. |
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February 21, 2011
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Crabtree & Evelyn use direct mail to test promotional offers.
Crabtree & Evelyn, a bath and body products retailer, offers consumers discounts on purchases through a customer loyalty program. |
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February 14, 2011
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Getting past the gatekeeper and to the decision maker.
One of the biggest challenges of business-to-business direct mail campaigns is getting promotional materials straight to the head of the company as mail is often screened for relevance by secretaries or assistants. |
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February 07, 2011
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Postcard Marketing: The best bang for the buck.
When it comes to maximizing marketing budgets, postcard printing can be one of the most cost-efficient and effective advertising tools small business owners can use. |
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February 02, 2011
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Kibbles 'N Bits ties digital and print together with new campaign.
Kibbles 'N Bits is leveraging both traditional print and emerging mobile technologies to reach new customers and boost sales, ClickZ reports. |
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January 31, 2011
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Targeted campaigns help cut mail volumes while maintaining revenue.
In an effort to save money, many businesses have cut back on the total volume of promotional mail sent to consumers. |
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January 21, 2011
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Nearly two-thirds of businesses plan to leverage direct mail in 2011
The internet is a complex entity - now more than ever before, there are a variety of marketing and promotional channels that businesses can use to advertise their products and services |
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January 19, 2011
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Direct mail and print budgets expected to grow in 2011
Despite an overwhelming shift to digital media, many companies are still using traditional print platforms to reach consumers. |
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| December 29, 2010 |
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Credit card companies account for dramatic increase in direct mail volumes
When the recession hit, consumers curbed their spending habits - a trend that caused credit card issuers many headaches. |
| December 29, 2010 |
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Direct mail in the mortgage industry is 'evolving,' says expert
With consumers growing increasingly connected to the digital world, many mortgage industry businesses have begun incorporating email, social media and search engines into their marketing mix. |
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| December 22, 2010 |
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International printers rally together to support format in a multimedia world
Businesses have a growing number of communication channels through which they can reach customers, but print is still an invaluable format, according to a coalition of international printers. |
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| December 17, 2010 |
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Paper company touts benefits of print with new campaign
NewPage Corporation announced recently that it had sent the 14th edition of its popular educational newsletter, Ed, to subscribers |
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| December 16, 2010 |
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Google launches direct mail marketing campaign to educate entrepreneurs about Hotspot
Google recently launched a direct mail marketing initiative that targets small business owners in Portland, Oregon, with the goal of educating and informing them about the search giant's Google Hotspot recommendation engine, DirectMarketingNews reports. |
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| December 13, 2010 |
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Report: Sixteen percent of Americans prefer direct mail
While many Americans are adopting web-based communication channels, print remains a popular way to keep in touch for a significant number of consumers, according to Merkle. |
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| December 9, 2010 |
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PIASC launches campaign highlighting the benefits of print
The Printing Industries Association of Southern California is launching a new promotional campaign highlighting the benefits of print products in the business world, the print blog WhatTheyThink reports |
| December 9, 2010 |
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QR code scanning up 30-fold from 2009 holiday season
Brands that use print marketing materials are continuing to see lifts in recipient engagement rates through QR codes, with a new report from Scanbuy, a barcode technology provider, indicating that consumers are scanning codes 30 times more often than they were last year. |
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December 6, 2010
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Demand for print products bolsters forest growth
While many businesses know that paper products are one of the most effective ways to cut through rivals' marketing messages and reach consumers with their own products, a recent report sponsored by International Paper reveals print materials have another benefit as well: They are environmentally friendly.
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November 30, 2010
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Hyundai embarks on direct mail initiative to promote new models
In an effort to drive in more prospective buyers during the holiday shopping season, the Korean car manufacturer Hyundai recently launched a new direct mail initiative, MediaPost reports.
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Insurance companies use postcards to inform senior citizens
While younger consumers may be more likely to respond to promotional messages sent through social media or email, direct mail is still one of the most effective marketing strategies to reach senior citizens. Now, insurance companies in the Ocean County area of New Jersey are using the channel to inform senior citizens about potential Medicare changes.
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Direct mail is preferred communication channel of consumers
While business owners have a growing number of communication channels through which they can promote their products and services, a new study conducted by the Direct Marketing Association's GAP group found that many still prefer traditional print.
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November 29, 2010
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Google promotes web browser using print ads
While Google has traditionally been known for its search engine, the California-based company recently ran a series of newspaper advertisements promoting its Chrome web browser.
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November 18, 2010
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Direct mail accounts for majority of direct marketing spend
While many businesses are incorporating social media into their multichannel initiatives, a recent report from the Direct Marketing Association indicates that print marketing materials such as catalogs account for the majority of direct marketing expenditures.
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November 17, 2010
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Short but sweet is key for print marketing initiatives
Today's consumer is incredibly busy and is often bombarded by marketing messages. Regardless of whether businesses use brochures or flyers, marketing materials need to be short and to-the-point if they want to generate a sale from these modern prospects.
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November 15, 2010
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Templates help KeyBank reduce print material marketing costs
In an effort to reduce the cost of printing campaigns, KeyBank recently began using pre-made templates for all of its projects. Direct Marketing News reports the company was tremendously successful with this objective.
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November 11, 2010
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Spend on print marketing materials to grow through 2014
Businesses are increasingly finding value in printing and sending marketing materials to prospective companies, with a recent report from the market research firm InfoTrends projecting that marketing budgets devoted to the channel will grow significantly through 2014.
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November 8, 2010
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USPS offers incentives to direct mailers
Businesses that rely on printing and mailing marketing materials to consumers may be interested in two new incentives that the United States Postal Service has proposed to the Postal Regulator Commission, reports industry blog Marketing Powers Activate.
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October 31, 2010
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Upcoming conference highlights trending print marketing practices
At the upcoming Print Industries Market Information and Research Winter Meeting conference, the organization is set to announce the results of its latest study, which identifies current print marketing practices.
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Speedway boosts season ticket renewals with print marketing initiative
Texas Motor Speedway, a race track in Texas, is enjoying a boost in business generated through an extensive print marketing campaign, reports SportingNews Feed.
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Direct mail advertising can help generate leads, create awareness
With a growing number of businesses turning to online advertising, companies looking to cut through the clutter and reach consumers should consider using direct mail platforms, such as color brochure or postcard printing.
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October 29, 2010
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Industrial business sees big results after merging print and social media initiatives
According to a recent study from Nielsen, consumers spend nearly one-quarter of their online time browsing social networks. Businesses are increasingly finding that to get the best results from their print marketing initiatives, they need to integrate social media.
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Marketers stress the importance of multichannel marketing at print conference
As consumers find ways to filter or ignore internet marketing messages, a growing number of businesses are finding value in comprehensive marketing campaigns that involve multiple communication channels, including print.
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ABC Family promotes new season of Pretty Little Liars with print marketing campaign
With ABC Family's hit show Pretty Little Liars set to make its return to television screens across the country on January 3, the brand is gearing up to launch a multichannel marketing campaign that makes use of print materials.
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October 27, 2010
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Webroot strives to differentiate itself with new print ad campaign
With an army of antivirus software available for consumers to use, it's easy for smaller companies to get lost in a sea of bigger brands.
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October 26, 2010
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Dell launches new print initiative to strengthen brand
Dell, one of the largest computer manufacturers, is running a new print marketing campaign in an effort to strengthen its brand in the eyes of consumers.
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October 22, 2010
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Online brands find value in print marketing
Print marketing campaigns are still vital for brands that want to reach the broadest audience with their initiatives.
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October 21, 2010
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Personalized messages can boost customer open and response rates
Broadcast messaging has its advantages, such as reaching wide audiences with uniform messages.
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October 19, 2010
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Major brands turn to print marketing to boost awareness
While some companies are using new advertising channels such as social media to reach consumers, big brands are still turning to print formats to generate awareness.
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October 15, 2010
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Well-written copy is vital to marketing campaigns
While choosing between formats, such as color brochures or postcards, is an important decision for successful print marketing campaigns, print expert Grant Johnson recently stressed the fact that it is equally as vital to create well-written copy.
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October 13, 2010
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CDs, DVDs can boost open rates of print marketing campaigns
Businesses looking to encourage consumers to open their direct mail marketing pieces should consider including DVDs or CDs, as a recent report from DiscMail Direct indicates optical media can entice recipients to look through the containing package.
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October 12, 2010
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Plumbing company reaches consumers through postcard marketing campaign
ARS/Rescue Rooter, a Tuscon, Arizona, plumbing company, recently embarked on a postcard marketing campaign that reached out to Green Valley homeowners, informing them of the firm's products and services.
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October 6, 2010
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eBay reaches out to consumers with postcard printing
Looking to instill confidence in its users, eBay recently embarked on a comprehensive multichannel marketing campaign involving postcards and emails, reports the merchant publication AuctionBytes.
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October 4, 2010
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Pier 1 Imports boosts print marketing efforts with analytics
Home furnishings retailer Pier 1 Imports is implementing customer data in an effort to enhance the results of its marketing initiatives, reports Stores.org.
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September 30, 2010
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Canon uses print marketing materials to reach consumers
Camera manufacturer Canon is leveraging print marketing materials to inform consumers about the benefits of its new Canon H3 System, reports DMNews.
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Expert: Print marketing materials benefit from mailing list cleansing
By printing and mailing marketing materials, businesses can reach a wide audience.
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Local companies use print materials to reach regional consumers
While many firms are beginning to leverage online channels to reach new customers, local businesses are still finding tremendous value using traditional, such as print materials, to promote their products among regional consumers.
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QR code response rates rising
Small businesses using print materials to market their products and services may want to consider adopting QR technology as a recent report from ScanLife indicates consumers are increasingly using the technology.
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Bank Freedom promotes new debit card with print materials
Prepaid Card Holdings' subsidiary, Bank Freedom, is promoting the launch of a new prepaid debit card with an exhaustive multichannel marketing campaign involving print materials, reports DMNews.
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September 28, 2010
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Disney taps family memories for new print marketing campaign
Disney is trying a new marketing strategy to reach families this holiday season - it's leveraging consumer-created photographs for a new print marketing campaign, reports BrandWeek.
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September 23, 2010
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Ethan Allen rebrands itself through new print marketing campaign
While older consumers have been avid customers at home furnishings retailer Ethan Allen, the brand is hoping to reach a younger audience with a new integrated marketing campaign, led by a comprehensive print component.
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September 21, 2010
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Ford uses barcodes and print ads to promote 2011 Edge
With the number of smartphone-owning consumers rising, business owners are finding new ways to incorporate the technology into their print marketing materials.
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September 20, 2010
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Reaching the right audience with print marketing materials
One of the benefits of using print materials as a marketing strategy is that campaigns can be as wide-reaching as entrepreneurs want.
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September 14, 2010
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Nine West uses QR codes to boost consumer engagement
While many consider print and online marketing to be separate platforms, the recent introduction of QR codes is enabling many brands to combine the two. Nine West, a division Jones Apparel Group, recently announced it had begun implementing QR codes to its print marketing materials.
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Restoration Hardware refreshes brand with print marketing campaign
Furniture retailer Restoration Hardware is hoping to refresh its image this fall to better support a new product line, and it is launching a print marketing campaign to help with the rebranding process.
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September 10, 2010
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Print materials expected to lead marketing expenses through 2011
With the economy recovering and consumers regaining confidence, print marketing materials continue to be the top advertising platform for many businesses. According to a recent report from SNL Kagan, direct mail is expected to account for the majority of marketing expenditures through 2011.
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September 08, 2010
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Xerox targets B2B firms with new print campaign
To promote the Xerox brand, the document management firm is launching an extensive multichannel marketing campaign that encompasses print, as well as other internet marketing channels.
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September 02, 2010
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Overture Films promotes upcoming film with postcard marketing campaign
When many businesses think of viral campaigns, they think of using web-based platforms, such as social media or YouTube. However, companies can achieve similar effects using print materials, as Overture Films did recently by printing postcards.
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Kraft launches multichannel campaign to support food drive
With football season on the horizon, Kraft foods has kicked off an NFL-themed marketing campaign that supports a charitable food drive. The campaign makes strong use of print and in-store display elements, though it extends across online and mobile platforms as well.
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Ubisoft promotes upcoming game with poster printing campaign
French video game publisher Ubisoft is promoting the release of a new video game by printing posters, reports gaming blog Joystiq.
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August 31, 2010
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Survey: Consumers prefer receiving communications through offline channels
While there are myriad channels through which businesses can reach consumers, a recent survey conducted by Epsilon found that prospective customers tend to most trust offline platforms, notably print marketing materials.
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Johnny Rockets uses print materials to drive customers
National restaurant chain Johnny Rockets recent mailed coupon booklets to local consumers. The print marketing effort encouraged many consumers to visit their local restaurant.
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Print marketing expenditures expected to hit $25 billion worldwide by 2015
Unlike other marketing channels, print materials, such as color brochures and postcards, are tangible, lending further credence to businesses that utilize them. The efficiency of the channel is leading many businesses to invest more in the platform, indicates a new report from Global Industry Analysts.
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August 6, 2010
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Businesses can boost traditional print marketing with mobile components
Mobile marketing is one of the fastest-growing platforms, with many agencies expected to significantly increase expenditures on the channel over the next few years. According to industry blog What They Think, businesses can enhance their print marketing campaigns with the mobile marketing.
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August 5, 2010
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Use print materials to drive traffic to other marketing platforms
Integrating various offline and online channels is the key to any successful marketing campaign. As MarketingProfs recently noted, businesses are taking advantage of attention-grabbing print materials to drive traffic to their websites.
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August 4, 2010
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Businesses may boost sales with Spanish-language print materials
With the Hispanic population of the United States on the rise, businesses are increasingly gaining new customers among that demographic. To best reach Hispanic consumers, companies should consider using Spanish print materials.
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Considering different postal solutions can reduce print marketing costs
Many businesses reach new customers by printing and mailing marketing materials to them, and cost-conscious entrepreneurs are constantly looking for ways to reduce costs. A recent article from BtoB Online suggests companies look at postal solutions to conserve their marketing budgets
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August 2, 2010
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Expert: Print materials are 'key component' of B2B marketing campaigns
While business-to-business marketing tactics tend to differ from business-to-consumer strategies, print materials are effective in both instances. Writing for the Hudson Valley Times Herald-Record, marketing expert Josh Sommers recently called direct mail a "key component" to B2B marketing.
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July 29, 2010
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Repeat mailings most common among insurers, fundraisers
Mailing printed materials, such as catalogs and color brochures, to consumers can be an effective way to gain exposure and promote new products and services. Maintaining the balance between sending too many mailers and not enough is critical to success, though.
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Connecticut insurer uses targeted print materials to bolster long-lasting customer relationships
When The Hartford, a Connecticut-based insurance agency, found response rates on the slide, it decided to revamp its marketing program by printing and mailing offers that were more tailored to specific prospects.
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Banks use print materials to encourage consumer opt-ins to overdraft programs
Recent legislation, which goes into effect this August, dictates that banks can no longer charge overdraft fees without the permission of customers. With more than $37 billion worth of revenue from overdraft fees at stake, the Wall Street Journal reports many financial institutions are reaching consumers with print materials.
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July 28, 2010
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Banks use print materials to sell new products and services to customers
With the economy recovering rapidly, many financial institutions are looking to push new products and services to consumers. Now, a recent report from Mintel Comperemedia indicates some banks are doing this primarily through print materials.
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July 27, 2010
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Credit card issuers utilize printed materials to reach qualified consumers
With the economic recession subsiding, credit card issuers are looking to promote new products and services to consumers. They are increasingly marketing these products through print materials, indicates a report from Synovate Mail Monitor.
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July 09, 2010
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Insurance agency uses direct mail for crisis management
Florida's government-owned insurance provider, Citizens Property Insurance, recently fell victim to a scam in which client's payment checks were mailed to a fraudulent address, reports Business Week.
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July 08, 2010
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Kohl's uses direct mail to launch philanthropic education campaign
Though the summer is just beginning, Kohl's Department Stores are already preparing for the back-to-school rush. In honor of the 10th anniversary of its Kohl's Cares philanthropic program, which supports children's health and education, the company will donate $10 million to 20 schools.
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July 07, 2010
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Credit card issuers increase direct mail outputs
As the economic recession subsides, credit card issuers are printing more direct mail marketing materials in hopes of gaining new customers, reports Collections Credit Risk.
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July 06, 2010
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Expert: Interactive technologies can bolster direct mail initiatives
With new advances in digital technology occuring on a daily basis, many marketers are finding they are able to enhance their direct mail campaigns. Personalized URLs or QR codes are one high-tech feature that marketers could implement, claims Direct Magazine. These tools direct customers to specific microsites where they can share additional contact information, making it easier for marketers to follow up with them.
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July 02, 2010
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Mintel: Direct mail on the rise
With the economic recession subsiding, many businesses are looking at their marketing budgets with renewed interest. This is especially evident in the direct mail industry, which research firm Mintel Comperemedia recently observed was on the rise after the first quarter of 2010.
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July 01, 2010
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Motorola launches new multichannel marketing campaign for new smartphone
Motorola's Enterprise Mobility Solutions recently announced a new integrated marketing campaign designed to promote the launch of its new smartphone, the ES400. The initiative will feature both on and offline components, reports DMNews.
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June 30, 2010
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Saturation mailing offers businesses wide reach for low costs
Marketers looking to reach the greatest amount of local consumers possible may want to consider saturation mailing. A recent article from Target Marketing Magazine claims the postal strategy can target the most customers for the lowest cost.
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Calendars give businesses 365 days of exposure
Creating lasting impressions can be challenging for many businesses. Calendar printing is one way that marketers may be able to do this, notes Promo Direct. A calendar gives companies 365 days of brand exposure among potential customers.
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June 28, 2010
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Color brochures are integral to B2B marketing
While there have been several advances in the field of digital marketing, a new survey conducted by Target Marketing Magazine suggests print brochures are still highly effective advertising tools.
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