JG Wentworth Launches Integrated Marketing Campaign

JG Wentworth offers lump sum settlements.

06/07/11

Financial services provider JG Wentworth is looking to complement its national television commercials with direct mail and other materials, Direct Marketing News reports.

JG Wentworth offers consumers who suffered injuries a lump sum rather than monthly payouts. The television ads encourage fed up consumers to call if they want their money now, rather than later, and the direct mail components are set to support this message.

The company is optimistic that the new campaign will provoke a great response by testing a variety of response vehicles. All of the marketing efforts are handled in house by JG Wentworth.

"As a direct response marketer, the goal is to get the phone to ring," Phil Donahue, the chief marketing officer at JG Wentworth, told the news source. "As a marketer, it's to reinforce the JG Wentworth brand."

The key is reaching consumers through the communication channels they use. By leveraging everything from direct mail to social media, JG Wentworth will be able to maximize its exposure across a broad audience of potential customers.

Printing Services > Printing News > Business & Finance Printing News > JG Wentworth Launches Integrated Marketing Campaign

Or call for additional help
800.995.1555

Share With A Colleague: