Print marketing expenditures expected to hit $25 billion worldwide by 2015
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The efficiency of print is leading many firms to use the platform.
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8/31/2010
Unlike other marketing channels, print materials, such as color brochures and postcards, are tangible, lending further credence to businesses that utilize them. The efficiency of the channel is leading many businesses to invest more in the platform, indicates a new report from Global Industry Analysts.
According to GIA, worldwide expenditures on print marketing are expected to grow, reaching $25 billion by 2015. This is largely due to "the channel's unrivalled levels of personalization and focused targeting benefits," asserts GIA.
Consumers treat print materials with greater reverence than digital marketing channels. This enables businesses to deliver more personal and influential messages, claims GIA.
Additionally, in a world where consumers are bombarded with marketing messages, creative packaging can help companies stick out. As a result, demand is also rising for concept development services, which GIA expects to reach $201 million by 2012.
GIA's report echoes similar findings from Magna Global. The research firm expects direct mail to account for nearly $20 billion in global ad spend by the end of 2010, establishing it as the top direct marketing channel.
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