| |
|
|
June 23, 2011
|
|
 |
Marketers highlight the importance of QR codes at convention.
At the Direct Marketing Association's recent All for One event in New York, marketers and business owners were talking about the possible uses of quick-response codes with modern advertising initiatives. |
|
June 23, 2011
|
|
 |
Up-to-date database helps JoS. A. Bank improve catalog response.
Men's apparel retailer JoS. A. Bank Clothiers managed to boost catalog sales by updating its database to create more targeted offers, Direct Marketing News reports. |
|
|
June 22, 2011
|
|
 |
Timeliness is key when it comes to auto direct mail.
Auto dealers are one of the leading industries when it comes to direct mail marketing. |
|
June 22, 2011
|
|
 |
Black Box honored by Multichannel Merchant for catalog design.
Communications system integration company Black Box was recently recognized by Multichannel Merchant with a silver award for its 712-page catalog printing initiative. |
|
|
June 21, 2011
|
|
 |
Print materials succeed where online inundates.
Consumers are spending more time online, which has led many business owners to follow them to the channel as well. |
|
|
June 20, 2011
|
|
 |
Why design matters in catalog printing.
Catalogs should not just be a tool to display a company's goods or services. Rather, they need to be an experience - a business' brand should shine through as much as it's products. |
|
|
June 16, 2011
|
|
 |
QR code usage skyrockets during Q2 2011.
According to a new report conducted by 3GVision in June, global mobile quick response code usage has shot up significantly during the second quarter of 2011. |
|
|
June 15, 2011
|
|
 |
Augmented reality can bring print materials to life.
Recent technological advances have enabled brands to bring print materials to life in a number of ways, such as quick response codes and personalized URLs. |
|
June 15, 2011
|
|
 |
Versatility is key to successfully using QR codes.
Many business owners are looking for ways to tie their print and online marketing initiatives together and have turned to quick response codes to do just that. |
|
|
June 14, 2011
|
|
 |
Creating copy that sells.
Behind any successful print marketing campaign is engaging copy. While visual elements - such as vibrant colors or eye-catching images - might generate the first glance, it is the written copy that will ultimately seal the sale. |
|
|
June 13, 2011
|
|
 |
The Guidance Group launches new self-help catalog.
The Guidance Group, a publishing company that distributes self-help and drug prevention materials, has launched a new catalog printing initiative under its Courage To Change brand. |
|
|
June 10, 2011
|
|
 |
Shoe manufacturer targets new audiences with catalog printing.
Shoes For Crews, a manufacturer of non-slip shoe wear for professionals, is reaching out to companies in the healthcare and industrial production sectors through a new catalog printing campaign. |
|
|
June 09, 2011
|
|
 |
Multichannel Merchant names Catalog of the Year.
Multichannel Merchant recently recognized Filson's 108-page catalog printing initiative, which was launched last year, as the 2010 marketing catalog of the year. |
|
|
June 06, 2011
|
|
 |
The importance of graphic design in catalog printing.
As much as catalogs are informational tools, they also need to be designed creatively. |
|
June 06, 2011
|
|
 |
Brookstone targets Father's Day shoppers with new catalog.
Specialty gift store Brookstone is reminding consumers that Father's Day is coming quickly with a new catalog printing initiative that features a number of possible gifts for dad. |
|
|
June 03, 2011
|
|
 |
Expert: Print is vital to multichannel marketing campaigns.
As the old adage says, there is more than one way to skin a cat. Businesses that want to generate the most awareness for their products and services need to leverage a number of promotional channels to reach consumers. |
|
|
June 01, 2011
|
|
| |
Actron launches 40-page catalog.
Actron, a manufacturer of do-it-yourself diagnostic tools, has launched a new 40-page product catalog that outlines the company's latest tools and accessories for professional technicians. |
|
|
May 30, 2011
|
|
 |
Print marketing accounts for majority of small biz ad spend.
For many small businesses, print materials are still paramount to their marketing success, with a new report from Access Markets International suggesting that print channels account for the most of small companies' ad spend. |
|
|
May 24, 2011
|
|
 |
Catalogs will be effective as long as people like to get 'stuff'.
While many companies have dialed back the usage of catalog printing to save money, the medium still remains incredibly effective. |
|
|
May 22, 2011
|
|
 |
Tapping insert media to reach consumers.
A business-customer relationship doesn't end once the consumer makes a purchase - companies can turn a one-time shopper into a loyal brand fan by continually promoting new and relevant products to them. |
|
|
May 20, 2011
|
|
 |
Accurate copy makes a good first impression.
Businesses are run by people, so it's only natural that errors happen. No matter how many people read over a marketing piece, grammar errors and typos occasionally happen. However, as Pomerade News writer Rob Weinberg suggests, these mistakes can cost businesses sales. |
|
| May 18, 2011 |
|
 |
Direct response to grow as marketing budgets become tighter.
With most businesses still spending their cash carefully, many entrepreneurs have begun shifting their marketing budgets to channels they can closely monitor. |
|
| May 17, 2011 |
|
 |
Using behavioral data to shape direct mail marketing.
When it comes to advertising, relevancy is key. If businesses can hit consumers with the appropriate message at the right time, they can considerably increase their chances of making a sale.
|
| May 17, 2011 |
|
 |
Retailers leverage catalogs to drive online traffic.
Traditionally, catalogs were designed to be standalone advertising mediums - consumers could browse a catalog and simply call a phone number to place an order.
|
|
| May 13, 2011 |
|
 |
SMP recognized for catalog printing campaign.
SMP, an independent automotive parts supplier, was recently recognized by the National Catalog Managers Association for its recent catalog printing initiative. |
|
| May 12, 2011 |
|
 |
Pacific Sunwear launches QR code printing campaign.
Pacific Sunwear is using quick response codes on printed advertisements and in-store displays to further engage consumers in the shopping experience, Direct Marketing News reports. |
|
| May 11, 2011 |
|
 |
Leveraging personalized URLs with print marketing initiatives.
One of the many ways that small businesses are connecting their print and online marketing initiatives is through personalized URLs. |
|
| May 8, 2011 |
|
 |
Timeliness is key to successful marketing initiatives.
While timing may not be everything, it certainly is important. |
| May 8, 2011 |
|
 |
Combining insert media with new technologies for renewed success.
Companies often use insert media - small slips of promotional paper inserted in catalog or flyer printing initiatives - as a cost-effective strategy to engage consumers already reading their materials. |
|
| May 4, 2011 |
|
| |
Analyzing inventory is crucial to catalog printing.
Catalog printing is an effective strategy to put a company's entire inventory at the finger tips of perspective buyers. |
|
| May 3, 2011 |
|
 |
USPS sampling service praised by small businesses.
The United States Postal Service recently kicked off its "Sample Showcase" mailing last month, which enables brands to reach consumers directly with samples of their products. |
| May 3, 2011 |
|
 |
Print experts debate best catalog printing practices. |
|
| April 28, 2011 |
|
 |
How California retailers are marketing without ZIP codes.
The state of California recently made it illegal to collect ZIP codes from consumers at the point of purchase, which many expected would hinder the catalog printing campaigns of big-name retailers. |
|
| April 27, 2011 |
|
 |
Determining a goal is key to successful integrated marketing campaigns.
Business owners are increasingly using new technology to reach consumers, combining print mediums, such as catalog printing, with elements like quick response codes and personalized URLs. |
|
| April 12, 2011 |
|
 |
Catalogs should be centerpiece of prospecting campaigns.
Today's consumers are subjected to marketing messages via a plethora of communication channels. Reaching prospects through a variety of different mediums is key to successfully converting them into buyers, Chief Marketer reports. |
|
| April 6, 2011 |
|
 |
Social media and print marketing efforts should be connected, say experts.
Many business owners consider social media and print marketing to be separate promotional channels. However, BlogHer contributors Bob Speyer and Justin Delos recently explained that the two channels need to be leveraged together to maximize marketing efforts. |
|
|
March 17, 2011
|
|
|
|
How to achieve direct mail success
With more businesses leveraging online communication channels, consumers' mailboxes have grown less cluttered over the past few years. |
|
|
March 11, 2011
|
|
|
|
Vent-A-Hood promotes new catalog with sweepstakes
Vent-A-Hood, a luxury appliance distributor, is promoting its new product catalog through a promotional sweepstakes. |
|
|
March 09, 2011
|
|
|
|
The key to boosting direct mail results in a recovering economy
With consumers still spending money cautiously, many companies have observed declines in the productivity of their direct mail marketing campaigns. |
|
|
March 01, 2011
|
|
 |
Sony uses mini-catalogs to drive consumers to retail shops.
Over the 2010 holiday season, Sony forwent contemporary digital marketing channels in favor of a more traditional print advertising strategy. Direct Marketing News recently reported that Sony used full-color inserts and mini-catalog printing to drive traffic to the brand's retail shops. |
|
|
December 29, 2010
|
|
 |
Talbots boosts merchandise sales on the back of catalog printing effort
Retailers traditionally see a lift during the holiday seasons due to catalog printing, and the women's clothing store Talbots is no different. |
|
|
December 27, 2010
|
|
 |
Manufacturers find success with catalog printing
When the recession hit, many businesses altered their marketing strategies in response, shifting from using experimental channels to tried-and-true platforms. |
|
|
December 17, 2010
|
|
 |
Catalog senders offer free shipping to attract holiday shoppers
Retailers that use catalogs to reach consumers are upping the ante in a bid to get more holiday business by offering free shipping with purchases, Direct Marketing News reports |
|
|
November 30, 2010
|
|
|
|
Holidays spur catalog usage
With the holiday season officially underway, retailers and other businesses are hoping to drive more sales through catalog printing.
|
 |
Print formats account for the majority of holiday marketing
While the holiday shopping season has traditionally been the busiest time of the year for retailers, it seems that many businesses are beginning to stabilize their seasonal marketing budgets.
|
|
|
November 15, 2010
|
|
|
|
Sears enhances catalogs with QR codes
The American department store Sears is enhancing its holiday shopping catalog by adding QR codes, which will enable readers to watch videos and view more information about products they are interested in.
|
|
|
November 4, 2010
|
|
|
|
Catalogs have tremendous ROI, says Experian
While many companies are shifting to web-based marketing initiatives, new research from Experian Hitwise shows that printing and mailing materials to consumers in 2010 is just as effective as it ever was.
|
|
|
October 4, 2010
|
|
|
|
Pier 1 Imports boosts print marketing efforts with analytics
Home furnishings retailer Pier 1 Imports is implementing customer data in an effort to enhance the results of its marketing initiatives, reports Stores.org.
|
|
|
September 30, 2010
|
|
|
|
Canon uses print marketing materials to reach consumers
Camera manufacturer Canon is leveraging print marketing materials to inform consumers about the benefits of its new Canon H3 System, reports DMNews.
|
|
|
September 23, 2010
|
|
|
|
Ethan Allen rebrands itself through new print marketing campaign
While older consumers have been avid customers at home furnishings retailer Ethan Allen, the brand is hoping to reach a younger audience with a new integrated marketing campaign, led by a comprehensive print component.
|
|
|
September 21, 2010
|
|
 |
Ford uses barcodes and print ads to promote 2011 Edge
With the number of smartphone-owning consumers rising, business owners are finding new ways to incorporate the technology into their print marketing materials.
|
|
|
September 14, 2010
|
|
|
|
Restoration Hardware refreshes brand with print marketing campaign
Furniture retailer Restoration Hardware is hoping to refresh its image this fall to better support a new product line, and it is launching a print marketing campaign to help with the rebranding process.
|
|
|
August 31, 2010
|
|
 |
Johnny Rockets uses print materials to drive customers
National restaurant chain Johnny Rockets recent mailed coupon booklets to local consumers. The print marketing effort encouraged many consumers to visit their local restaurant.
|
|
|
July 29, 2010
|
|
 |
Keep ROI in mind when planning marketing campaigns
While reaching the greatest number of people possible sounds appealing, businesses need to keep return on investment in mind, suggests the Atlanta Post.
|
|
|
July 21, 2010
|
|
|
Brands turn to creative catalogs
Striving to appeal to specific demographics, many brands are readjusting the way they use catalogs to reach consumers. For many, creativity has become a central aspect to their design philosophy.
|
|
|
July 20, 2010
|
|
|
|
Catalog sales drive web activity
Research conducted by the United States Postal Service has found that direct mail can drive online web activity. Specifically, catalogs generated the greatest lift in sales.
|
|
|
July 19, 2010
|
|
|
|
Event marketers witness resurgence in direct mail
For many companies, economic recession has caused budget reductions. Even in this cost-conscious climate, event marketers found tremendous success using direct mail campaigns, reports the Trade Show News Network.
|
|
|
July 9, 2010
|
|
 |
HSN, Sony promote new movie with catalog campaign
The Home Shopping Network and Sony Pictures have teamed up to launch a creative direct mail campaign that promotes the upcoming movie Eat, Pray, Love, reports DMNews.
|
|
|
July 8, 2010
|
|
 |
Mailers rally against proposed rate increases
Direct mailers, led by the Direct Marketing Association, are rallying against the United States Postal Service's recent proposal to raise mail rates in the U.S.
|
| |
|