Actron Launches 40-Page Catalog
06/01/11
Actron, a manufacturer of do-it-yourself diagnostic tools, has launched a new 40-page product catalog that outlines the company's latest tools and accessories for professional technicians.
The highlight of the new catalog printing effort are Actron's new scan tools and code readers, which are interoperable with all of the brand's previous products. The CP9580 AutoScanner Plus with CodeConnect, which connects to vehicles and troubleshoots possible fixes depending on year, make and model, is the focus of the catalog.
"The AutoScanner Plus features more than 15,000 generic and manufacturer-specific code definitions and includes a USB Port to receive online updates for a long-lasting scan tool," said Jennifer Grabowski, product manager of Actron.
For businesses that serve a niche audience, such as Actron, catalog printing is an effective strategy to raise awareness of new products without spending a lot of money. However, companies with broader product offerings, such as retailers, may want to try another strategy - sending catalogs to millions of consumers can get expensive, after all.
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