Black Box Honored by Multichannel Merchant for Catalog Design

Blackbox sells communication tools.

06/22/11

Communications system integration company Black Box was recently recognized by Multichannel Merchant with a silver award for its 712-page catalog printing initiative. This marks the 16th consecutive year that Black Box has been honored by the publication for the design of its catalog.

Called the Big Book, the catalog highlights the company's various communications, networking and infrastructure products. Black Box's catalog is extensive, listing everything from small items such as KVM switches to larger merchandise like digital signage.

Multichannel Merchant's awards are based on a number of criteria, such as creative design, copy and marketing execution.

"It's an honor to be recognized by our peers for our creative and marketing efforts," said Julie Lyda, regional vice president for Black Box.

Consumers can also find a free copy of the catalog on Black Box's homepage. This is a strategy that many businesses are using nowadays - providing a digital version online and a physical copy for those who request it. By doing this, small business owners can minimize their expenses while still providing prospects with the options to shop how they want to.

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