Shoe Manufacturer Targets New Audiences With Catalog Printing

The catalog promotes new shoes.

06/10/11

Shoes For Crews, a manufacturer of non-slip shoe wear for professionals, is reaching out to companies in the healthcare and industrial production sectors through a new catalog printing campaign. The initiative went live at the end of May and promotes new products added to its line that are relevant to these two industries.

Shoes for Crews told Multichannel Merchant that the catalogs will be mailed to both active and inactive names on an in-house list that may be related to the healthcare or industrial manufacturing categories. The goal of the campaign is to ensure existing clients are aware of the new products while informing inactive companies that the new offerings may better fit their needs.

"Both new catalogs will be the slim-jim format, and will feature both the new merchandise lines and existing products that are a match for the respective industries," Dean Jackson, senior direct of marketing at Shoes for Crews, told the news source.

Catalogs can be an effective use of print materials, but small businesses need to be careful. Because catalogs can be expensive to produce, companies should ship them only to relevant consumers, like Shoes for Crews is doing.

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