The Importance of Graphic Design in Catalog Printing

Catalogs should use vibrant colors to catch attention..

06/06/11

As much as catalogs are informational tools, they also need to be designed creatively. A retailer could have all of their products and services listed in their catalogs, but if it isn't easy on the eyes it likely won't make any sales.

"And in today's multichannel environment, even designers who are focused on print catalog design must think beyond the page. The next level of catalog design involves managing the relationship with customers and engaging them in exciting and interactive ways," explains Penton Media.

A well-designed catalog will use vibrant colors and pictures to influence how consumers peruse the promotional materials. Additionally, retailers should pay special attention to how catalogs are organized - grouping similar items together makes sense for consumers and improves the overall browsing experience.

With catalog printing, timing is especially important. Consumers might not be interested in making purchases any day of the year, but sending catalogs during holiday seasons may boost results. For example, Brookstone recently mailed out a Father's Day-themed catalog.

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