Timeliness is Key When it Comes to Auto Direct Mail

Auto dealers need to be on time with their print marketing campaigns.

06/22/11

Auto dealers are one of the leading industries when it comes to direct mail marketing. Whether they are using postcard printing to generate exposure or catalog printing to show off inventory, dealers make frequent use of print marketing materials.

However, as Xcel Media Group recently suggested, timeliness is crucial for successful auto direct mail campaigns.

"When the average automotive direct mail event lasts just five days it's imperative that a dealer's direct mail gets into consumers' homes on schedule," said Xcel Media Group president Geoffrey Wise. "Plus, with so much competition in the market these days, not only is timing of the essence, so is captivating the audience you’re trying to compel to act."

Wise suggests that business owners use guaranteed or trackable mailing services. This way, show rooms can adjust their sales events if mailings are delayed or don't reach consumers in time.

When dealing with such high-value products, it's important that auto dealers also spend the money to personalize their print materials. For example, variable data printing could be used to print the recipient’s name directly on the envelope or in the print materials, helping dealers generate that extra level of exposure.

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