Versatility is Key to Successfully Using QR Codes
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Smartphones are used to redeem QR codes.
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06/15/11
Many business owners are looking for ways to tie their print and online marketing initiatives together and have turned to quick response codes to do just that. SearchEngineWatch suggests that entrepreneurs should be more creative with their barcodes if they want to truly succeed with them.
"Once the barcode image is created, it can be printed on nearly any surface and location - newspapers, TV ads, billboards, temporary tattoos, product packaging, clothing labels, cake frosting and more. This enables you to drive traffic, interaction, and conversion from anywhere. 2D barcodes excel at bringing non-digital media to life," stresses the source.
Business owners should think long and hard when integrating QR codes into their campaigns. For example, on the cover of a catalog printing initiative, entrepreneurs could integrate the QR codes into the picture, rather than simply hiding it away on the back of materials.
QR codes are quickly becoming a go-to marketing tool for print advertising initiatives, especially as smartphone penetration continues to rise. According to comScore, more than 74 million Americans currently own smartphone devices.
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