Door Hangers Should Follow the Same Design Practices as Traditional Direct Mail

Door hangers need to be concise.

06/23/11

Door hangers can be a challenge to design, as entrepreneurs have a limited amount of space to inform consumers about their products and services. According to Business 2 Community, entrepreneurs should follow the same basic principles as when they are creating standard direct-mail pieces.

"Be simple, clear and concise with your message. It helps to feature just one key idea per piece. You'll probably only have a few moments to get your message across so don't muddy the water by trying to say everything all at once," explains the source.

Calls to action are also crucial elements to door hanger printing. By encouraging consumers to act now rather than later, businesses will see more immediate results. The best calls to action are time-sensitive offers which put a date on when consumers can redeem a discount.

While door hangers make for great promotional tools, they can also be leveraged to establish general community awareness. For example, Michigan Live recently reported a local Girl Scout used door hangers to fight waste dumping in drains that lead to fresh-water sources.

Printing Services > Printing News > Door Hanger Printing News > Door Hangers Should Follow the Same Design Practices as Traditional Direct Mail

Or call for additional help
800.995.1555

Share With A Colleague: