Fire Station Uses Door Hangers to Reach Public

The fire station's door hanger's caused some commotion because they were unclear.

06/21/11

The fire station in Eugene, Oregon is informing the local community of a company closing through a door hanger printing initiative. Unfortunately, the print materials have caused a bit of confusion - the local community has grown concerned that the fire station itself is shutting down, the Eugene Register Guard reports.

A company refers to a team of personnel at the fire station, not the organization itself. City Councilor Andrea Ortiz admits the print materials could have used language that was easier for residents to understand.

"The message that my constituents are hearing from the firefighters is that the fire department is closing Station 2, and I don’t think that’s true," Ortiz told the source. She also said she has received dozens of emails and phone calls from the community protesting the closure of the fire station.

The Eugene fire station's door hanger highlights a crucial mistake that many organizations make with their print materials - they use industry-specific jargon. It's important to remember who the target audience of an company is and then use the terminology that is easy for them to understand.

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