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Print Marketing is Great Strategy for Reaching Local Consumers


Door hangers to postcards, print materials are great for reaching consumers.

 05/03/11

While more consumers are shopping online, many still enjoy heading to their local brick-and-mortar stores to kill time or make impulse buys. As the Milford Daily News notes, this is especially the case as gas prices continue to rise - people want to shop locally rather than driving to distant locations to save money.


One of the best ways to reach local consumers is through saturation mailing. This United States Postal Service option enables businesses to reach as many as 90 percent of residential addresses in a single ZIP code, enabling senders to significantly boost their awareness among nearby consumers.


"Direct marketing is still alive and well. A well-written sales letter is still one of the best ways to consistently deliver your company’s best sales pitch," explains the source.


"A postcard is still an excellent way to begin an online relationship," the site adds.


Using a variety of mediums is key to reaching local audiences. For example, door hangers can reach consumers at their homes, while posters

can be leveraged to generate awareness in public places.







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