Purdue taps print marketing materials to differentiate itself

Brochures can be used to boost recruitment.

11/29/10

Many colleges use similar images and messages in their promotional materials, often showing smiling students and promising a good education. Purdue is looking to differentiate itself from competitors during the upcoming recruitment season with a new print marketing initiative that shows how its students impact the world after graduating.

The new initiative, called "Makers, All," shows graduates putting their education to use in the professional world. The slogan will be used in brochures and other print marketing materials that will be sent to prospects in the spring. Purdue's campaign will also extend to national television and online marketing platforms.

"Our students felt they were prepared to make a difference once they left the institution," Teri Thompson, vice president of marketing at Purdue, told MediaPost. "[And] our various stakeholders feel this is a place that transforms lives."

Schools frequently find that print marketing materials are both cost-efficient and effective marketing tools to get the word out about their school. Many colleges send collateral to prospective students to educate them about their institutions.

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