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Schools find success using print materials to elicit donations


Schools can use print materials to raise funds.

7/27/10

By printing and mailing materials to parents and local community advocates, schools are often able to raise funds from donors who would not otherwise know about these organizations' needs. For example, the South Dakota-based St. Joseph's Indian School has relied primarily on print materials, such as color brochures and postcards, to generate revenue since it was founded in 1927, reports Snohomish County's online news source HeraldNet.

Because of the school's rural location, Kory Christianson, executive director of development at St. Joseph's, has found that mail is the most effective way to reach potential contributors. Campaigns are often as simple as a single letter, but the school receives donations from philanthropists across the nation.

To enhance print marketing campaigns, St. Joseph's will also send free gifts, depending on the campaign. "Does it relate to our mission? Is it an item the donor can use? Does the item assist in promoting our organization? Is the net result cost effective? If the item meets these criterion, we will consider mailing it," Christianson told HeraldNet.

A recent survey from The Blackbaud Index of Online Giving found that print materials are especially effective at generating donations. Those reached by print materials are 8 percent more likely to be repeat contributors, says the research firm.ADNFCR-3530-ID-19908449-ADNFCR







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