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May 10, 2011
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QR codes 'provide a bridge between physical and digital worlds,' suggests eMarketer.
As smartphone penetration rises, so too does the relevancy of quick response codes. |
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| April 6, 2011 |
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State of Nebraska reaches tech companies with flyer printing campaign.
The state of Nebraska is trying to woo data centers and other technology companies into opening up shop in the area. To better reach these businesses, the state recently launched a flyer printing campaign, the Fremont Tribune reports. |
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| March 31, 2011 |
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Expert: Most accountants rely on print marketing to reach clients .
When it comes to reaching nearby customers, print marketing is still the king of the castle. Accountants can mount posters in business parks or on community cork boards, or they could use flyer printing to reach consumers at their homes. |
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| March 30, 2011 |
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Print marketing is a necessity to reach local clients.
If entrepreneurs are opening new businesses and trying to reach local customers, there is no strategy more effective than print marketing, according to print expert Gary Peeling. |
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| March 24, 2011 |
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Kia: Integrating print and online can be challenging, but worth the effort.
The Korean auto brand Kia has traditionally leveraged a wide variety of promotional mediums, ranging from new-age social media to traditional flyer printing initiatives. |
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| March 22, 2011 |
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Getting customer feedback with flyer printing.
Gathering customer feedback is an important activity for any business, as these insights can help them make better products, refine existing offerings and reach new audiences, which will help them in turn drive more sales. |
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March 17, 2011
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Startups take advantage of SXSW with flyer printing campaigns
Entrepreneurs are taking advantage of the ongoing South by Southwest festival in Austin, Texas, to generate awareness of their startups among the lucrative 18- to 34-year-old consumer demographic, CNBC reports.
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March 15, 2011
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Flyer printing is an ideal strategy for auto shops
Like most other industries, the auto sector was adversely affected by the economic recession. With many shops experiencing sliding sales, auto companies are putting a greater focus on their advertising initiatives.
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November 5, 2010
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Toronto tattoo parlor generates awareness with print marketing campaign
Speakeasy Tattoo, a renowned tattoo parlor based out of Toronto, Canada, wanted to generate more exposure.
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September 30, 2010
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Local companies use print materials to reach regional consumers
While many firms are beginning to leverage online channels to reach new customers, local businesses are still finding tremendous value using traditional, such as print materials, to promote their products among regional consumers.
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QR code response rates rising
Small businesses using print materials to market their products and services may want to consider adopting QR technology as a recent report from ScanLife indicates consumers are increasingly using the technology.
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September 21, 2010
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Reaching the right audience with print marketing materials
One of the benefits of using print materials as a marketing strategy is that campaigns can be as wide-reaching as entrepreneurs want.
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September 10, 2010
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Print materials expected to lead marketing expenses through 2011
With the economy recovering and consumers regaining confidence, print marketing materials continue to be the top advertising platform for many businesses. According to a recent report from SNL Kagan, direct mail is expected to account for the majority of marketing expenditures through 2011. |
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September 02, 2010
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Philanthropists are more likely to donate after receiving print materials
While many nonprofits are adopting web-based platforms to reach prospective donors, recent research from delivery company TNT indicates organizations may be more successful by printing and mailing materials.
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August 31, 2010
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Survey: Consumers prefer receiving communications through offline channels
While there are myriad channels through which businesses can reach consumers, a recent survey conducted by Epsilon found that prospective customers tend to most trust offline platforms, notably print marketing materials.
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August 5, 2010
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Use print materials to drive traffic to other marketing platforms
Integrating various offline and online channels is the key to any successful marketing campaign. As MarketingProfs recently noted, businesses are taking advantage of attention-grabbing print materials to drive traffic to their websites.
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August 4, 2010
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Print materials may help businesses reach niche markets
By identifying and catering to small groups of consumers with specific needs, businesses may be able to generate more sales.According to marketing expert Sandi Mendelson, print materials can help companies reach these niche markets, particularly when it comes to older consumers.
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Considering different postal solutions can reduce print marketing costs
Many businesses reach new customers by printing and mailing marketing materials to them, and cost-conscious entrepreneurs are constantly looking for ways to reduce costs. A recent article from BtoB Online suggests companies look at postal solutions to conserve their marketing budgets
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August 3, 2010
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Businesses can use the web to drive print material requests
With more than three-quarters of North American consumers on the internet, businesses are increasingly using the web platform to encourage customers to request print marketing materials, such as informational catalogs and color brochures.
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| August 2, 2010 |
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Details matter in print marketing campaigns
Consumers receive dozens of marketing messages each day. For this reason, it is important that entrepreneurs pay close attention to the details of their print marketing campaigns, as The Digital Nirvana blog asserts small but unique elements will grab a prospect's attention.
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July 31, 2010
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Casinos turn to print materials to reach target audience
If casinos want to generate more business, marketing expert Glenn Goulet recently advised operators to use print materials to reach players instead of internet platforms.
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July 30, 2010
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Medical clinic stresses the importance of experimentation with print marketing campaigns
For organizations looking to boost marketing response rates, Mayo Clinic, a Minnesota-based, nonprofit medical practice, found that experimentation could be the solution to generating better results
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July 28, 2010
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Domain registrar launches multichannel campaign to promote new web extension
Though website domain registrar .CO Internet SAS does the majority of business online, it is using offline marketing platforms to reach potential clients, reports DMNews.
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July 27, 2010
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Print materials remain top channel for many marketers
Direct mail, ranging from catalogs to color brochures, will remain a core marketing channel for many businesses, indicates a recent report from the Direct Marketing Association.
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Expert: Creativity and targeting are equally important
With the price of printing technologies coming down, businesses are increasingly able to invest in more creative marketing materials. When delivered to a targeted audience, these mailers can help boost overall sales.
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Marketers plan to increase, maintain use of printed materials for lead generation
With marketing budgets on the rise, a recent survey from CSO Insights indicates that many firms are relying on print materials to reach new consumers.
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July 20, 2010
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Expert: Maintaining mail lists 'can aid better business practices'
Businesses can reduce costs and boost response rates by improving their mailing list. Jo Bell, director at mail screening agency Mortascreen, recently stressed the importance of keeping updated lists in an article for UTalkMarketing.com.
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July 19, 2010
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List building advice for direct mail campaigns
Printing and mailing color brochures, flyers and catalogs can be an effective way to reach a targeted demographic. As Marketing Lists Direct notes, though, using a comprehensive mailing list is integral to the success of a direct mail campaign.
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July 16, 2010
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New study shows consumers spend 2 hours a week with postal mail
With consumers receiving marketing messages across dozens of different channels, print remains an important platform. According to a recent study conducted by marketing firm Fleishman-Hillard and research company Harris Interactive, Americans spend two hours per week looking at direct mail.
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July 15, 2010
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Innovation is necessary to successful direct mail campaigns
Russell Parsons, a reporter for Marketing Week, recently advised businesses to be more innovative with their direct mail campaigns.
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Saturn dealership sees big return on integrated direct mail campaign
Saturn of Greenville, a car dealership located in Winterville, North Carolina, saw big returns on an integrated direct mail initiative, reports Target Marketing Magazine.
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July 13, 2010
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Mailing lists are crucial to 'effective campaigns'
The mailing list is often as crucial as the offer when it comes to direct mail marketing campaigns. A recent white paper from Target Marketing Magazine stresses the importance of mailing list, labeling it as the No. 1 priority of a direct mail campaign.
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July 12, 2010
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Print 'still plays a vital role' in digital strategy
While businesses are increasingly able to reach broad audiences via the expansive internet, direct mail still plays a "vital role" in modern campaigns, says marketing expert Adrian Wray.
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July 9, 2010
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Reverse engineering offers may help B2B direct mail initiatives
Targeting is an important aspect of any direct mail campaign. This is even more important when a business is courting a B2B firm. A recent article from Target Marketing Magazine suggests companies targeting B2B organizations should reverse engineer their offers specific to the client.
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Nickelodeon uses direct mail to push new channel
Children's television network Nickelodeon has kicked off a new multichannel marketing campaign designed to promote its recently launched Nick Jr. channel. The initiative celebrates the wide variety of programming the channel offers to kids.
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July 7, 2010
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USPS hikes mailing rates
On Tuesday, the United States Postal Service unveiled new details on a proposed plan to increase mailing rates. As DMNews notes, the move has many organizations that rely on printing and mailing their marketing materials up in arms.
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July 6, 2010
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Expert: Interactive technologies can bolster direct mail initiatives
With new advances in digital technology occuring on a daily basis, many marketers are finding they are able to enhance their direct mail campaigns. Personalized URLs or QR codes are one high-tech feature that marketers could implement, claims Direct Magazine. These tools direct customers to specific microsites where they can share additional contact information, making it easier for marketers to follow up with them.
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July 1, 2010
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Motorola launches new multichannel marketing campaign for new smartphone
Motorola's Enterprise Mobility Solutions recently announced a new integrated marketing campaign designed to promote the launch of its new smartphone, the ES400. The initiative will feature both on and offline components, reports DMNews.
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June 30, 2010
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Saturation mailing offers businesses wide reach for low costs
Marketers looking to reach the greatest amount of local consumers possible may want to consider saturation mailing. A recent article from Target Marketing Magazine claims the postal strategy can target the most customers for the lowest cost.
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June 29, 2010
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U.S. Air Force plans multi-million dollar direct mail campaign
Last week, the U.S. Air Force Reserve Command announced plans to initiate a multi-million dollar direct mail campaign designed to bolster recruitment rates, reports DMNews.
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June 28, 2010
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Color brochures are integral to B2B marketing
While there have been several advances in the field of digital marketing, a new survey conducted by Target Marketing Magazine suggests print brochures are still highly effective advertising tools.
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