Donor Recognition is Key to Generating Contributions

Nonprofits can collect donations using print materials.

06/17/11

The American economy has seen better days and most consumers are looking to spend less money where they can. This has definitely had a negative effect on nonprofit organizations, which have seen incoming funds decline greatly over the past few years.

According to a recent report from Fundraising Success, nonprofits need to rethink how they are reaching donors. While acquiring new contributors is always beneficial, the source suggests nonprofits focus more on developing relationships with existing donors - this will encourage repeat donations.

"Send your five-plus-year donors a cultivation mailing every year ... and be sure to continually acknowledge their loyalty. Loyal donors want to be recognized for their continued support, and they’re often excellent candidates to bump up to the next level of giving - major giving, monthly giving, planned giving, etc," notes the source.

Print materials are perfect for maintaining relationships over time. For example, nonprofits could engage donors through regular newsletter printing or wish them happy holidays via greeting card printing. The key is to stay in touch - this keeps the organization in the contributor's mind at all times.

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