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Printing News For Letterhead and Envelopes
As of 6/27/11 PrintingCenterUSA Will No Longer Be providing News Coverage. All articles are archive news. Please feel free to browse our archived articles.
Get fresh ideas and tips for your letterhead and envelopes. Up to date news about all printing products and industries are available free at Printing Center USA along with examples, case studies, marketing articles and instant online print ordering. Ideas for branding your company, building sales and customer relationships with print.
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Recent Letterhead and Envelope Printing News
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June 16, 2011
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Harvard Business Review targets lapsed subscribers with new print effort.
Harvard Business Review, a magazine intended for company executives, is trying to win over lapsed customers through a new print marketing campaign, Direct Marketing IQ reports. |
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June 14, 2011
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Easy ways to personalize print marketing materials.
Many businesses realize that personalization is key to print marketing campaigns, but they believe they don't have any relevant data to create materials that truly speak to the recipient. |
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June 10, 2011
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Direct mail is crucial CRM tool for nonprofits.
Nowadays, nonprofits are using the internet to generate awareness and gain new contributors. |
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June 03, 2011
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The intro is paramount for successful sales letters.
When businesses are creating a direct mail package, they often spend the most time developing the creative elements - the envelopes and the contained brochures, postcards or other materials. |
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June 03, 2011
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Direct mail packages should go with the promoted product.
Thinking outside the box is crucial for successful print marketing campaigns - if businesses can make a package that stands outs in consumers' mailbox, they will be more likely to open it. |
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June 01, 2011
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Amnesty International goes big with new print marketing campaign.
Amnesty International, a nonprofit organization that focuses on charity cases in the Middle East, recently launched a new direct mail marketing campaign. |
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| May 27, 2011 |
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Teasers are crucial to getting donors.
For many nonprofit organizations, reaching prospective donors is crucial to the success of their association. |
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May 5, 2011
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Bank uses personalized URLs to integrate marketing initiatives.
Zions Bank, a Utah-based financial institution, wanted to upsell customers on other products and services offered by the bank. |
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| May 3, 2011 |
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A creative outer envelope is key to getting consumer responses.
Many businesses focus their direct mail efforts on creating a lucrative offer or fine-tuning their sales letter. |
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April 17, 2011
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Using a sense of urgency to boost open rates.
Consumers receive a lot of promotional messages every day of the week and don't even bother to pay attention to most of them. |
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April 13, 2011
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Expert: Letterheads are business necessities.
Every company needs to communicate with its customers, whether it is a business-to-business firm that has dozens of clients or a consumer retailer that reaches thousands of shoppers. |
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April 07, 2011
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How to makes the most out of limited data with direct mail campaigns.
When it comes to direct mail marketing, personalization is key. The more a business can personalize its promotional materials, the higher the chance it has of converting a lead. |
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| March 31, 2011 |
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Headlines are key to print marketing success.
Today's consumers are growing increasingly distracted. |
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| March 30, 2011 |
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Straightforwardness is key to successful direct mail initiatives.
Often times, direct mailers try to be mysterious with their print marketing initiatives. For example, in envelope printing campaigns, they may include lumpy components to pique a recipient's interest. |
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March 15, 2011
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Less competition opens window of opportunity for direct mail
Online marketing platforms, ranging from social media to email, are all the rage with most businesses nowadays.
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July 22, 2010
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Customer acquisition via direct mail on the rise
Small and mid-size businesses are increasingly diversifying their marketing options to acquire new customers, shows a recent study conducted by fast.MAP for the B2 Group.
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July 9, 2010
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Insurance agency uses direct mail for crisis management
Florida's government-owned insurance provider, Citizens Property Insurance, recently fell victim to a scam in which client's payment checks were mailed to a fraudulent address, reports Business Week.
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July 7, 2010
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Research: Poorly targeted mail causes half of customers to unsubscribe
New research from the Direct Marketers Association fast.MAP emphasizes the importance of relevant targeting. According to the survey, 57 percent of respondents claimed they would unsubscribe from a business due to poorly targeted communications.
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