Magazine Printing News

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Associations, Schools, Businesses and organizations benefit from magazine printing. Learn more now from these printing news articles how you can better use magazine printing in your promotions, marketing and general business. Magazines are a great resource and provide opportunity to sell more products and services while you educate.

Recent Magazine Printing News


June 16, 2011
	Harvard Business Review targets lapsed subscribers with new print effort. Harvard Business Review, a magazine intended for company executives, is trying to win over lapsed customers through a new print marketing campaign, Direct Marketing IQ reports.

April 11, 2011
	Hospital uses direct response, print ads to reach patients, donors. National Jewish Health, a medical center based out of Denver, Colorado, has launched a new print marketing and direct response campaign to generate brand awareness and generate more patients and donors

March 30, 2011
	Magazine printing can be effectively used to engage with customers, says expert. Trade-specific magazines are still an effective way to both engage prospective customers and promote products, magazine printing expert Paul Feldman recently told BtoB Online.

January 27, 2011
	Video game company uses print and QR codes to promote new product. Square Enix, a Japanese video game publisher, is using quick-response codes in conjunction with print materials to drive anticipation and consumer awareness for its newest title, Dissidia 012 Final Fantasy, in the West.
January 27, 2011
	Customers tend to learn more about movies from print ads. While the movie industry spends millions promoting the latest flicks on television and the internet, it seems the majority of consumers are increasingly learning about these productions through traditional print materials, according to a new market study conducted by Colorado-based Market Force Information.

October 4, 2010
	Pier 1 Imports boosts print marketing efforts with analytics Home furnishings retailer Pier 1 Imports is implementing customer data in an effort to enhance the results of its marketing initiatives, reports Stores.org.

September 30, 2010
	Canon uses print marketing materials to reach consumers Camera manufacturer Canon is leveraging print marketing materials to inform consumers about the benefits of its new Canon H3 System, reports DMNews.

September 21, 2010
	Ford uses barcodes and print ads to promote 2011 Edge With the number of smartphone-owning consumers rising, business owners are finding new ways to incorporate the technology into their print marketing materials.

July 8, 2010
	Mailers rally against proposed rate increases Direct mailers, led by the Direct Marketing Association, are rallying against the United States Postal Service's recent proposal to raise mail rates in the U.S.

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