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June 17, 2011
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Donor recognition is key to generating contributions.
The American economy has seen better days and most consumers are looking to spend less money where they can. |
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June 10, 2011
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Direct mail is crucial CRM tool for nonprofits.
Nowadays, nonprofits are using the internet to generate awareness and gain new contributors. |
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| April 26, 2011 |
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Arizona police use newsletter to inform public of recently committed crimes.
A police union in Mesa, Arizona, has kicked off a newsletter printing campaign designed to update the general public of any recently committed crimes. |
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| April 19, 2011 |
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Direct mail revenues set to grow in 2011.
Despite business owners gaining access to a growing number of marketing channels, direct mail continues to be one of the most effective. According to a new report from MagnaGlobal, direct mail revenues are projected to continue to grow over the next five years. |
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| April 13, 2011 |
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Newsletter printing can generate high-quality patients for dentists.
Patient News, a dental marketing solutions company, recently conducted a survey that found while driving high quantities of new patients was a top priority for many dentists, reaching high-quality prospects is also crucial. |
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| February 14, 2011 |
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Getting past the gatekeeper and to the decision maker.
One of the biggest challenges of business-to-business direct mail campaigns is getting promotional materials straight to the head of the company as mail is often screened for relevance by secretaries or assistants. |
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September 30, 2010
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Local companies use print materials to reach regional consumers
While many firms are beginning to leverage online channels to reach new customers, local businesses are still finding tremendous value using traditional, such as print materials, to promote their products among regional consumers.
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QR code response rates rising
Small businesses using print materials to market their products and services may want to consider adopting QR technology as a recent report from ScanLife indicates consumers are increasingly using the technology.
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September 21, 2010
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Reaching the right audience with print marketing materials
One of the benefits of using print materials as a marketing strategy is that campaigns can be as wide-reaching as entrepreneurs want.
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September 02, 2010
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Philanthropists are more likely to donate after receiving print materials
While many nonprofits are adopting web-based platforms to reach prospective donors, recent research from delivery company TNT indicates organizations may be more successful by printing and mailing materials.
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August 5, 2010
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Use print materials to drive traffic to other marketing platforms
Integrating various offline and online channels is the key to any successful marketing campaign. As MarketingProfs recently noted, businesses are taking advantage of attention-grabbing print materials to drive traffic to their websites.
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July 27, 2010
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Print materials remain top channel for many marketers
Direct mail, ranging from catalogs to color brochures, will remain a core marketing channel for many businesses, indicates a recent report from the Direct Marketing Association.
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July 13, 2010
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Mailing lists are crucial to 'effective campaigns'
The mailing list is often as crucial as the offer when it comes to direct mail marketing campaigns. A recent white paper from Target Marketing Magazine stresses the importance of mailing list, labeling it as the No. 1 priority of a direct mail campaign.
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July 12, 2010
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Print 'still plays a vital role' in digital strategy
While businesses are increasingly able to reach broad audiences via the expansive internet, direct mail still plays a "vital role" in modern campaigns, says marketing expert Adrian Wray.
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July 9, 2010
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Reverse engineering offers may help B2B direct mail initiatives
Targeting is an important aspect of any direct mail campaign. This is even more important when a business is courting a B2B firm. A recent article from Target Marketing Magazine suggests companies targeting B2B organizations should reverse engineer their offers specific to the client.
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July 7, 2010
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USPS hikes mailing rates
On Tuesday, the United States Postal Service unveiled new details on a proposed plan to increase mailing rates. As DMNews notes, the move has many organizations that rely on printing and mailing their marketing materials up in arms.
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