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June 17, 2011
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Donor recognition is key to generating contributions.
The American economy has seen better days and most consumers are looking to spend less money where they can. |
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June 10, 2011
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Direct mail is crucial CRM tool for nonprofits.
Nowadays, nonprofits are using the internet to generate awareness and gain new contributors. |
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June 08, 2011
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California city leverages door hangers to encourage animal licensing.
The City of Lake Elsinore is currently looking for volunteers to launch a door hanger printing campaign designed to increase awareness for animal licensing, the Lake Elsinore Patch reports. |
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June 07, 2011
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Expert: 'There's no single solution' for effective print marketing.
Nonprofit organizations have a variety of print materials at their disposal to reach potential contributors and donors. |
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June 03, 2011
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Direct mail packages should go with the promoted product.
Thinking outside the box is crucial for successful print marketing campaigns - if businesses can make a package that stands outs in consumers' mailbox, they will be more likely to open it. |
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June 02, 2011
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United Way reaches donors through new brochure.
United Way, a nonprofit organization that strives to create better communities throughout the United States, knows how to reach donors - the brand has traditionally leveraged a number of both traditional and emerging marketing channels to do so. |
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June 01, 2011
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Amnesty International goes big with new print marketing campaign.
Amnesty International, a nonprofit organization that focuses on charity cases in the Middle East, recently launched a new direct mail marketing campaign. |
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| May 27, 2011 |
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Teasers are crucial to getting donors.
For many nonprofit organizations, reaching prospective donors is crucial to the success of their association. |
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| May 20, 2011 |
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Nonprofit group rallies to retire Ronald McDonald.
As obesity becomes more of an issue for the average American, McDonald's has come under fire for its greasy fast food. |
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May 17, 2011
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The fine line between being aggressive and being annoying.
With consumers slowly starting to resume their buying habits, businesses need to be more proactive with their direct mail marketing initiatives if they hope to capture a greater slice of the market. |
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| April 27, 2011 |
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Regulations encourage nonprofits to update mailing lists.
Having an accurate and relevant mailing list is key to reaching the ideal customers, but it can be difficult to keep mailing lists up-to-date - especially for small businesses and nonprofit organizations that simply don't have the time or money to do so. |
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| April 11, 2011 |
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Handwritten fonts help nonprofits reach consumers.
Every business knows that personalized messages are more likely to be read by consumers. Now, some nonprofit organizations are taking personalization to the next level by using fonts that look as if they were written by hand on their postcard printing initiatives to gain more attention from recipients, NPR reports. |
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January 31, 2011
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Nonprofit group leverages print to inform prospective donors.
Children International, a nonprofit organization, is using a combination of television commercials and print materials to reach donors and boost contributions, Direct Marketing News reports. |
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December 29, 2010
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Print materials help animal shelter stay in business
Nonprofit organizations have always looked for cost-efficient strategies to raise funds for their projects. When the economic recession hit, many were forced to become even more resilient as donors tightened their purse strings to conserve money. |
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November 30, 2010
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United Way bolsters mobile marketing initiatives with postcard campaign
The United Way of the Greater Chattanooga area recently kicked off a new mobile marketing initiative to solicit more contributions from prospective donors. However, this campaign may have not been possible if it weren't for an earlier postcard marketing push that took place in mid-November.
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November 18, 2010
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Samaritans launch greeting card campaign to thank supporters
Samaritans, an international organization founded to help those in need of emotional comfort, is thanking all of its supporters through a greeting card and stationery campaign, The Drum reports.
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October 29, 2010
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Postcard campaign launched to gain support for imprisoned Nobel Peace Prize winner
A group of free speech supporters in Hong Kong has launched a global postcard campaign to gain support and awareness for Liu Xiaobo, a Noble Peace Prize winner who was imprisoned by the Chinese government.
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September 02, 2010
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Kraft launches multichannel campaign to support food drive
With football season on the horizon, Kraft foods has kicked off an NFL-themed marketing campaign that supports a charitable food drive. The campaign makes strong use of print and in-store display elements, though it extends across online and mobile platforms as well.
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Philanthropists are more likely to donate after receiving print materials
While many nonprofits are adopting web-based platforms to reach prospective donors, recent research from delivery company TNT indicates organizations may be more successful by printing and mailing materials.
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July 29, 2010
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Repeat mailings most common among insurers, fundraisers
Mailing printed materials, such as catalogs and color brochures, to consumers can be an effective way to gain exposure and promote new products and services. Maintaining the balance between sending too many mailers and not enough is critical to success, though.
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July 27, 2010
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Postcards and print materials still lead nonprofit fundraising
Charities and nonprofit organizations are maximizing their fundraising efforts by printing and sending postcards, flyers and other print materials, indicates a new report from The Blackbaud Index of Online Giving.
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July 21, 2010
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Charities send coins along with direct mail
Hoping to increase donations, charities are beginning to include nickels in their direct mail promotional campaigns, reports USA Today.
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July 14, 2010
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Charities grow concerned with recent increases in mail rates
The rate hikes recently proposed by the United States Postal Service have many charitable organizations concerned, reports Catholic News.
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June 30, 2010
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Nonprofit radio station launches postcard effort
One of the most basic forms of direct mail outreach is the postcard. Printing postcards is inexpensive, allowing marketers to reach a broad audience for relatively low costs.
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