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June 22, 2011
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Timeliness is key when it comes to auto direct mail.
Auto dealers are one of the leading industries when it comes to direct mail marketing. |
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June 16, 2011
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QR code usage skyrockets during Q2 2011.
According to a new report conducted by 3GVision in June, global mobile quick response code usage has shot up significantly during the second quarter of 2011. |
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June 16, 2011
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California city launches postcard campaign to build support for lab.
The city of Alameda, California, is launching a postcard printing campaign to generate popular support for the construction of a second Lawrence Berkeley National Laboratory campus, the Alameda Patch reports. |
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June 15, 2011
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PRC questions proposed savings from five-day delivery week.
One of the ways the United States Postal Service planned to reduce expenses was by ceasing deliveries on Saturdays, which it anticipated would help save $3.1 billion annually. |
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June 14, 2011
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California community decries rising sanitary waste costs.
The Ross Valley Sanitary District recently proposed rate increases for its services, but residents of the Larkspur, California, community aren't too happy with the changes. |
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June 14, 2011
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California residents protest health center cuts.
Residents of San Luis, California, protested a proposed $800,000 budget cut targeting Community Health Centers of the Central Coast. |
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June 10, 2011
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USPS touts Every Door Direct Mail program.
The United States Postal Service recently touted the benefits of its Every Door Direct Mail program, which small businesses can use to ship print marketing materials to consumers. |
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June 10, 2011
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British fashion brand uses postcards to promote awareness.
British fashion chain Topshop is leveraging postcard printing in a unique way - rather than sending postcards to consumers and trying to drive them to stores, it is passing out customized postcards and encouraging shoppers to send to friends or keep them |
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June 09, 2011
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West Point academy looks to recruit students through print marketing.
The famous military school West Point academy is looking to bolster recruitment rates through a new print marketing initiative that will be launched later this year.
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June 08, 2011
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Print marketing more effective than social media.
With many businesses still feeling the effects of the economic recession, driving results has become increasingly crucial to marketing campaigns. |
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June 08, 2011
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Best practices for personalized URLs.
One of the ways many small businesses are updating their print marketing materials for the digital age is through personalized URLs |
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June 07, 2011
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Compliance is crucial for reverse mortgage companies.
With the United States Postal Service actively looking for new ways to generate revenues, lifting postage rates has been a primary strategy. |
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June 06, 2011
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Business owners continue to invest in direct mail as economy recovers.
The economic recession forced many businesses to curtail their marketing budgets, but now that the downturn is slowly subsiding, companies are slowly beginning to expand their marketing budgets, starting with print campaigns such as postcard printing. |
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June 02, 2011
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Rapid City residents protest sign pollution with postcards.
Rapid City is a blossoming tourist attraction in South Dakota, but there is one issue that the city has faced over the past decade - a rise in sign pollution. |
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June 02, 2011
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Creating a lucrative offer will bolster results.
It doesn't matter what materials businesses are using, whether it's postcard or rip card printing - if their offers aren't good, consumers will be hard-pressed to bite. |
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June 02, 2011
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Church uses postcards to find recruit new priests.
The Church in Wales is leveraging postcard printing to find new priests, Christian Today reports. |
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June 01, 2011
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New Jersey residents fight for beach privileges.
Both full-year home owners and regular vacationers of New Jersey are voicing in on a new proposal that would prohibit public beach access in the state, The Press of Atlantic City reports. |
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May 27, 2011
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Appeals court orders PRC to reevaluate USPS proposal.
Last year, the United States Postal Service attempted to raise postage prices in an effort to return to profitability. |
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| May 24, 2011 |
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Sonas Housing Association raises awareness of domestic abuse.
In an effort to generate awareness about options for battered women, Sonas Housing Association has launched a new postcard printing campaign. |
| May 24, 2011 |
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Interaction can boost engagement from print marketing.
If Facebook and Twitter have proven anything, it's that people like to be involved with brands, whether it's by providing feedback, participating in contests or simply reading promotional messages. |
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| May 20, 2011 |
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Nonprofit group rallies to retire Ronald McDonald.
As obesity becomes more of an issue for the average American, McDonald's has come under fire for its greasy fast food. |
| May 20, 2011 |
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Tapping customers' referrals with QR codes.
Consumers depend a lot on the advice and recommendations of their peers - it's no secret that many consumers consult Yelp or other product review sites for purchasing either goods or services. |
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| May 18, 2011 |
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Sarah Palin teases presidential candidacy through direct mail.
The controversial Alaska governor Sarah Palin has teased through a new direct mail campaign that she may run for president during the 2012 elections. |
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May 18, 2011
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Connecticut DMV saves $400,000 by switching to postcards.
The Department of Motor Vehicles in Connecticut is switching from traditional letters to postcard printing to remind local residents of upcoming emissions tests, the Durham Patch reports. |
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May 17, 2011
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The fine line between being aggressive and being annoying.
With consumers slowly starting to resume their buying habits, businesses need to be more proactive with their direct mail marketing initiatives if they hope to capture a greater slice of the market. |
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May 17, 2011
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USPS continues to struggle, may enact more pricing changes.
Despite a number of price raises, hour reductions and other measures, the United States Postal Services posted a net loss of $2.2 billion during its second quarter, Direct Marketing News reports. |
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May 13, 2011
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Give consumers the unexpected with print marketing initiatives.
While the shift to digital media has made consumers' mailboxes a less competitive battleground, that doesn't mean they are guaranteed to grab recipients' attention - print materials still need to be unique to stand out from other letters that consumers receive. |
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May 11, 2011
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Dentists should use postcard printing to generate awareness.
Dentists are in a unique spot to capitalize on local print marketing - through saturation mailing, they can target their entire ZIP code, ensuring their campaigns are only reaching consumers who can come in and book appointments. |
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May 10, 2011
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Californian food banks urge governor to allocate more budget.
The California Association of Food Banks is leveraging postcard printing to encourage Governor Jerry Brown to give food banks a bigger slice of the state budget so they can stay in operation. |
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May 8, 2011
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USPS singles out successful direct mail campaign.
The United States Postal Service has been touting the benefits of direct mail marketing campaigns as of late in an effort to boost sales. |
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May 8, 2011
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California schools launch postcard printing campaign to decry budget cuts.
Educators across California met in front of San Leandro High School yesterday to protest potential budget cuts proposed by new legislature, the San Leandro Patch reports. |
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May 5, 2011
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USPS touts effectiveness of print marketing through new ad campaign.
The United States Postal Service is promoting the use of print marketing to businesses leveraging the medium it knows best - direct mail. |
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| May 4, 2011 |
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Creating the best postcard printing campaign.
Every business knows that postcard printing can be a cost-effective strategy to stand out in the mailbox from other traditional envelopes. |
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| May 3, 2011 |
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Print marketing is great strategy for reaching local consumers.
While more consumers are shopping online, many still enjoy heading to their local brick-and-mortar stores to kill time or make impulse buys. |
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| April 30, 2011 |
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Leveraging pURLs for direct mail success.
Marketers can no longer rely on a single marketing platform to reach the broadest number of consumers. |
| April 30, 2011 |
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Canadian political candidates use postcard printing to attack rivals.
The Canadian Liberals party is leveraging a postcard printing campaign to generate awareness for its own candidates while poking holes in the plans of the Conservatives, the Vancouver Sun reports.. |
| April 30, 2011 |
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Missouri town uses postcards to remind residents to lock up their property.
A rash of violent crimes has struck Springfield, Missouri, and now the government is taking action to remind the local community to lock up their property to prevent such incidents. |
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| April 27, 2011 |
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Politicians sling mud through postcard printing campaign.
Politicians in Nebraska are leveraging postcard printing as a part of their political campaigns. |
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| April 26, 2011 |
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Restaurant uses postcards to generate an extra 140 customers.
Splash Ocean Grill, a seafood restaurant in Lutz, Florida, has been running monthly postcard printing campaigns to bring in new customers, and so far, the strategy has worked tremendously well, RestaurantNews reports. |
| April 26, 2011 |
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Elementary school uses postcard printing to protest budget cuts.
The Burton Elementary School and Rogers Elementary School in Michigan are staging a protest campaign through postcard printing that is designed to get Governor Rick Snyder to reconsider the proposed K-12 budget cuts for the region, Berkley Patch reports. |
| April 26, 2011 |
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UK town leverages postcards to crack down on burglary.
When it comes down to stopping crime, information is key. People often see suspicious activities being carried out in their own neighborhoods but don't know who to contact to relay this information. |
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| April 22, 2011 |
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Adding value to a direct mail piece.
Most businesses use direct mail in a basic sense - for example, they use postcard printing to quickly ensure consumers are aware of their products and services. |
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| April 21, 2011 |
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Mailing lists need to be cleaned and updated.
When it comes to direct mail, having a list is crucial to getting marketing materials to the right consumers. |
| April 21, 2011 |
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Postcards are niche but still effective, says entrepreneur.
While digital communication channels have quickly taken over how many Americans talk to their friends and family members, postcards are still effective marketing tools because they are so old-fashioned and unique, explains Noobpreneur. |
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| April 20, 2011 |
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Equal rights group leverages postcard printing to generate awareness for cause.
Equality North Carolina, a state group that supports LGBT rights, is using postcard printing to help gain awareness for its cause and to inform residents of legislation that impedes on LGBT individuals, Q Notes reports. |
| April 20, 2011 |
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USPS offers postage-back guarantee for top advertisers.
The United States Postal Service makes a substantial amount of its revenue from direct mail campaigns. |
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| April 17, 2011 |
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USPS to discount mailings that leverage QR codes.
Many small businesses have found advantages to including quick response codes with their postcard printing initiatives. |
| April 17, 2011 |
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Print materials are a 'great way to reach targets,' says expert.
Lawn-care company TruGreen is one of the many brands that has taken to the web to reach new customers. |
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| April 13, 2011 |
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Auto repair shop uses postcards to boost business.
When companies are trying to reach local consumers, there are few options more effective than postcard printing. As All-Star Auto Repair recently told Chief Marketer, most of a small business' customers are within a three-mile radius, which is best reached with print marketing initiatives. |
| April 13, 2011 |
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USPS offers new services, educational classes for small businesses .
The United States Postal Service knows that direct mail is still a vital part to modern marketing initiatives. That is why the mail service provider is providing new services and educational classes for small businesses, Post & Parcel reports. |
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| April 12, 2011 |
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Residents use postcard printing to generate support for new area name.
Manhattan's Financial District has quickly become more residential over the past decade, which is why a growing number of residents in the area want to officially change the area's moniker. Now, they are using a postcard printing initiative to promote awareness of their cause, DNAinfo reports. |
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| April 11, 2011 |
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Handwritten fonts help nonprofits reach consumers.
Every business knows that personalized messages are more likely to be read by consumers. Now, some nonprofit organizations are taking personalization to the next level by using fonts that look as if they were written by hand on their postcard printing initiatives to gain more attention from recipients, NPR reports. |
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| April 7, 2011 |
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Palm Coast generates big response from postcard printing initiative.
The seemingly never-ending northern winter is causing many Americans to think twice about a vacation to Florida. |
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| April 6, 2011 |
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Auto dealers can use direct mail to reach prospects.
Marketing has changed significantly over the past few years, especially for auto dealers. |
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| April 04, 2011 |
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Real estate firm leverages QR codes as a part of its print marketing efforts.
Terrie O'Connor Realtors, a real estate firm based out of New Jersey, recently began incorporating quick response codes into its print advertising initiatives. |
| April 04, 2011 |
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One-third of smartphone owners use QR codes.
Quick response codes have quickly become an integral aspect to postcard printing campaigns, as more consumers are using the technology to connect with brands. |
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| March 31, 2011 |
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HomeServe USA uses print materials to reach New England homeowners.
HomeServe USA, an independent provider of homeowner services, is refining its print marketing approach to make the company's brochure printing strategy more informative to prospective customers. |
| March 31, 2011 |
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Getting the most out of direct mail is crucial for real estate agents.
Real estate agents use a wide variety of promotional mediums to reach prospective consumers, ranging from social media to radio advertising. Among the most effective tools, however, is direct mail. |
| March 31, 2011 |
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Small business owner uses marketing makeover sweepstakes to launch postcard campaign.
Last year, the New York Times' Branded blog ran Project Rev, which gave nine small business owners a free marketing makeover. Felicia Frazier, one of the small business owners chosen, decided to subsequently kick off a postcard printing campaign, the New York Times reports. |
| March 31, 2011 |
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More than half of B2B marketers expect to keep print, direct mail expenditures consistent.
With a growing number of business-to-business companies exploring online marketing channels, such as display advertising and social media, it seems many businesses are remaining committed to both print and direct mail, according to a 2011 expenditures report from MarketingSherpa. |
| March 31, 2011 |
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Napier students design new postcard printing campaign to boost enrollment.
Three students at Edinburgh Napier University, a Scottish college, have created a new postcard printing initiative designed to encourage more American students to enroll at the institution, The Drum reports. |
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| March 30, 2011 |
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Postal Regulatory Commission rethinks five-day delivery schedule.
The United States Postal Service has been trying to enact new policies, ranging from increased prices to division mergers, for the past year. |
| March 30, 2011 |
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Postcards are effective real estate prospecting tools.
When it comes to finding prospective home sellers or buyers, it's important that real estate agents cast a wide net, as this enables them to reach the widest audience of potential customers. |
| March 30, 2011 |
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Doctors use print materials to reach nearby patients.
Doctors need to think locally when they promote their products and services. After all, the only people they want to reach are the ones who can book appointments and come in to the physical location to visit a doctor. |
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| March 28, 2011 |
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Restaurant owner advocates postcard printing.
When businesses are trying to reach certain regions of consumers, postcard printing can be an especially effective marketing endeavor. |
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| March 25, 2011 |
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Auto dealers see success with pURLs.
For most auto dealers, direct mail is an integral part of their marketing initiatives. By leveraging postcard printing, they can reach entire regions of customers in a single easy and cost-efficient campaign. |
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| March 22, 2011 |
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PETA launches postcard printing campaign to raise awareness.
People for the Ethical Treatment of Animals, an animal rights advocacy group, has launched a postcard printing initiative to generate awareness of its latest push against the hunting of seals in Canada, the Globe and Mail reports. |
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| March 17, 2011 |
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How to achieve direct mail success
With more businesses leveraging online communication channels, consumers' mailboxes have grown less cluttered over the past few years.
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| March 16, 2011 |
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Specialist doctor uses postcard printing to network with other physicians
Specialist healthcare and wellness organizations typically rely on referrals from other doctors to generate leads, rather than marketing to consumers specifically. However, getting to know other doctors in an area can be challenging, especially if a clinic just opened its doors for business.
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| March 11, 2011 |
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The marketing don'ts exemplified by Bed Bath & Beyond's postcards
Bed Beth & Beyond, one of the United State's leading home furnishing retailers, has traditionally used postcard printing to provide customers with promotional offers and to update them on new products.
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Optimization is key to successful postcard printing
While many businesses think of marketing in terms of isolated campaigns, the fact of the matter is that each initiative should be used as a base to create the next.
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| March 09, 2011 |
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Train line uses complementary postcards to improve rider experience
While many businesses use postcard printing to market their products and services, the promotional tool can be used in other beneficial ways as well.
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| March 08, 2011 |
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Dole integrates QR codes into postcard printing campaign.
Dole Foods is no stranger when it comes to print marketing. |
| March 08, 2011 |
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QR codes help RSVP Publications generate more than 11,000 website views.
Marketing firm RSVP Publications recently launched a tremendously successful direct mail advertising campaign leveraging quick response codes as a part of the initiative. |
| March 08, 2011 |
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Expert: Direct mail is best used when integrated into online marketing .
A significant segment of marketers have become infatuated with the allure of new online marketing channels, ranging from social networks to display advertising. |
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| March 04, 2011 |
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Using new technology to supplement direct mail.
As any business owner will knows, relevancy is key to successful marketing campaigns - consumers living in an apartment in New York City don't want to receive coupons for lawn care and Florida residents don't want information about new snow plows. Sending irrelevant messages is a waste of both a business' money and consumers' time. |
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| March 02, 2011 |
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TruGreen boosts brand awareness with scratch-and-sniff postcards.
With warmer weather on the horizon, lawn-care company TruGreen is looking to boost its exposure now to lift sales during the summer. To do so, the company is leveraging direct mail printing alongside other contemporary advertising platforms, Direct Marketing News reports. |
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| February 27, 2011 |
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Segmenting customer mailing lists can help prioritize campaigns.
Not all customers have the same purchasing habits and so not every promotional communication should be sent to a business' entire mailing list. Rather, company owners should segment their mailing lists and alter their approaches depending on how valuable a customer is to their business, suggests Target marketing magazine. |
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| February 24, 2011 |
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Insurance marketers extend reach using print and online marketing.
In an effort to boost the number of policy holders, insurance companies are looking to enhance their print marketing campaigns by extending them with new online media, Direct Marketing News reports. |
| February 24, 2011 |
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Using postcards as a marketing solution.
While many consumers won't think twice before throwing out an unsolicited letter, postcards seem to generate a better response. |
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| February 21, 2011 |
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Crabtree & Evelyn use direct mail to test promotional offers.
Crabtree & Evelyn, a bath and body products retailer, offers consumers discounts on purchases through a customer loyalty program. |
| February 21, 2011 |
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Advantages of using postcard marketing.
While many businesses use sales letters and envelopes to reach prospective clients, a number of businesses still find that postcard printing is the most effective way to promote their products and services. |
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| February 16, 2011 |
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Converted Organics uses print to grow awareness.
Converted Organics, a gardening products marketing firm, recently combined traditional print materials with emerging online platforms to bolster brand awareness among both consumer and business-to-business audiences, Direct Marketing Magazine reports. |
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| February 07, 2011 |
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Postcard Marketing: The best bang for the buck.
When it comes to maximizing marketing budgets, postcard printing can be one of the most cost-efficient and effective advertising tools small business owners can use. |
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| February 04, 2011 |
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Postal mail is one of the leading communication channels for consumers.
Nowadays, it seems many brands are switching over to digital communication channels, such as social media or mobile phones. |
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| January 31, 2011 |
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Targeted campaigns help cut mail volumes while maintaining revenue.
In an effort to save money, many businesses have cut back on the total volume of promotional mail sent to consumers. |
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| January 26, 2011 |
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Maid service boost sales using postcard marketing.
While small business owners may have bore the brunt of the economic recession, that isn't stopping some from bucking the trend and boosting sales. |
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| January 25, 2011 |
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Photographer uses postcard printing to follow up leads
Nowadays, it isn't good enough to use just one marketing channel - entrepreneurs need to use an integrated advertising approach. |
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| January 20, 2011 |
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Real estate bubble burst causes many agents to turn to print marketing
Traditionally, most real estate agents relied on word-of-mouth advertising to find new clients. |
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| January 17, 2011 |
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College uses postcards to remind students to sign up for class
Barstow Community College recently embarked on a postcard printing campaign to remind students to sign up for classes, the Barstow Desert Dispatch reports. |
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| January 13, 2011 |
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Despite digital competition, postcard printing is a top sales strategy.
With many businesses opting for new digital communication channels, sometimes marketers forget just how effective the simplest of print marketing materials - the postcard - can be. |
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| January 05, 2011 |
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DMA: Nearly four-fifths of households read direct mail
Many companies have begun incorporating online marketing initiatives to their print campaigns as cost-efficient supplements. |
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| December 31, 2010 |
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Getting to the point is key for postcard marketing.
When it comes to delivering a simple and concise message to consumers, postcards are king. |
| December 31, 2010 |
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Print channels are vital to business-to-business communications.
The tumultuous economy has many businesses struggling to make ends meet, leaving owners revising the way they do business. |
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December 23, 2010
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Kansas group promotes community leadership with postcard printing initiative
A group in Kansas state that promotes leadership is printing and mailing postcards to relevant recipients throughout the state, the Lawrence World-Journal and News rep.
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December 22, 2010
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Postcards and other print formats to remain relevant in 2011
To best reach consumers, brands often switch up their marketing channels.
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December 22, 2010
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First impressions are vital with postcard marketing
The old adage says that there are no second chances at making a first impression.
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November 30, 2010
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United Way bolsters mobile marketing initiatives with postcard campaign
The United Way of the Greater Chattanooga area recently kicked off a new mobile marketing initiative to solicit more contributions from prospective donors. However, this campaign may have not been possible if it weren't for an earlier postcard marketing push that took place in mid-November.
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November 22, 2010
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Customs agency educates consumers about illegal imports through postcard effort
The Customs and Border Protection Service is looking to reduce the importation of prohibited weaponry by educating citizens through a series of postcard marketing initiatives conducted with other governmental agencies, PSNews reports.
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November 19, 2010
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New Hampshire uses postcards to promote deer hunting
The Fish and Game Department of the state of New Hampshire is hoping to promote local hunting spots through a series of comedic postcards, NewHampshire.com reports.
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October 31, 2010
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Online company sees huge response from postcard campaign
Earlier this summer, APS, which offers consumers an online and mobile postcard service, wanted to promote itself. Appropriately enough, it did so through a traditional postcard printing campaign, reports Target Marketing Magazine.
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October 25, 2010
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College students launch women's rights postcard campaign
Two college students are hoping to drum up awareness about the mistreatment of Congolese women through a postcard printing campaign, reports the Burlington Free Press.
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October 22, 2010
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Insurance company boosts sales with postcard marketing initiative
Luxury Home Insurance Expert, a high-end insurance agency that supports clients nationwide, recently decided to boost marketing expenditures, despite the poor real estate market.
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October 12, 2010
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Plumbing company reaches consumers through postcard marketing campaign
ARS/Rescue Rooter, a Tuscon, Arizona, plumbing company, recently embarked on a postcard marketing campaign that reached out to Green Valley homeowners, informing them of the firm's products and services.
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October 6, 2010
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eBay reaches out to consumers with postcard printing
Looking to instill confidence in its users, eBay recently embarked on a comprehensive multichannel marketing campaign involving postcards and emails, reports the merchant publication AuctionBytes.
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September 08, 2010
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Postcard marketing 'tried-and-true' tactic for chiropractors
Postcard printing can be an effective way to reach prospective clients. According to a recent article from healthcare community Chiroeco.com, postcard marketing is especially useful for chiropractors.
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September 02, 2010
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Overture Films promotes upcoming film with postcard marketing campaign
When many businesses think of viral campaigns, they think of using web-based platforms, such as social media or YouTube. However, companies can achieve similar effects using print materials, as Overture Films did recently by printing postcards.
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August 31, 2010
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Printing postcards can help real estate agents boost sales
Collecting the mail is a daily ritual performed by many consumers. With that in mind, several businesses use postcard marketing to reach consumers. According to markets blog Fav Stocks, printing postcards is especially effective in the real estate sector.
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August 2, 2010
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Disney extends Tron viral campaign with postcard component
In the latest phase of the viral marketing campaign for its upcoming film, Tron: Legacy, Disney has begun printing and mailing several encrypted postcards to followers.
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July 29, 2010
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Brooks Sports integrates online with printed materials to promote new shoe
Athletic equipment manufacturer Brooks Sports recently used print materials to promote its new footwear, the Ghost 3 running shoe. The campaign also included integrated mobile and online elements.
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June 30, 2010
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Nonprofit radio station launches postcard effort
One of the most basic forms of direct mail outreach is the postcard. Printing postcards is inexpensive, allowing marketers to reach a broad audience for relatively low costs.
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Read past card news.
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