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June 15, 2011
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Augmented reality can bring print materials to life.
Recent technological advances have enabled brands to bring print materials to life in a number of ways, such as quick response codes and personalized URLs. |
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June 08, 2011
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Budweiser launches UK promotion.
While Budweiser is one of the major beer brands in the United States, the American beverage doesn't have quite the same sway in the United Kingdom. |
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June 02, 2011
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Art festival shows off new promotional poster.
The West Seattle Summer Fest now has a new way of generating interest among local residents and potential festival goers - poster printing. |
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May 18, 2011
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Atlantic Beach launches poster printing initiative to drive revenue.
Each year, the residents of Atlantic Beach, Florida, participate in the Atlantic Beach Bikefest. To help generate additional revenue from the event, the city is teaming with renowned artist John W. Jones to launch a poster printing initiative, The Sun News reports. |
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May 18, 2011
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New York library supporters launch postcard campaign to protest budget cuts.
The state of New York has three major public library systems that are used by thousands of residents. |
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May 17, 2011
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Coffee company sees great success using QR codes.
Ethical Bean Coffee, a coffee brand based out of Vancouver, Canada, needed a way to stand out from the legions of competing coffee shops throughout the country. |
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May 13, 2011
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Adopting QR code campaigns for different print materials.
While many companies are quickly integrating quick response codes into their print marketing initiatives, some still have trouble considering how to make them work within certain mediums. |
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| May 11, 2011 |
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Dentists should use postcard printing to generate awareness.
Dentists are in a unique spot to capitalize on local print marketing - through saturation mailing, they can target their entire ZIP code, ensuring their campaigns are only reaching consumers who can come in and book appointments. |
| May 11, 2011 |
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Schools create posters to draw in new homeowners.
School children are helping a construction company promote a new housing development by creating posters that are designed to generate awareness among prospective home owners, Easier Property reports. |
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| May 4, 2011 |
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Pink Lady America celebrates Mother's Day with poster printing initiative.
Pink Lady America, an organic food growing organization, is celebrating mothers across the United States with a series of poster printing projects, Fresh Plaza reports. |
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| April 30, 2011 |
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New York Metropolitan Transit Authority leverages posters to promote new services.
Many commuters are consistently disappointed by the New York City's Metropolitan Transit Authority. |
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| April 26, 2011 |
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Art and food festival to utilize poster printing to promote show.
Pelican Production, the public relations company managing the upcoming Edgewater Promenade 2011 Art, Food, Music and Wine Festival, is looking to launch a poster printing campaign to promote the event. |
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| April 19, 2011 |
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Google improves poster printing with new smart stickers.
For many small businesses, Google Places is a crucial marketing tool for generating awareness among local consumers. |
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| April 13, 2011 |
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QR code scanning jumps 800 percent year-over-year.
Small businesses that engage their consumers with quick response codes are finding this strategy to be more effective as the number of smartphone owners using QR codes rises. |
| April 13, 2011 |
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Poster printing used to help search efforts for missing person.
James Bubear, a student at Bath Spa University in the UK, recently went missing. To help find Bubear, several search groups have turned to poster printing to drive awareness of their cause. |
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| April 12, 2011 |
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City of Melbourne fights vandalism with poster printing effort.
The Australian city of Melbourne is hoping to curb a recent spree of vandalism through a poster printing effort, mUmBRELLA reports. |
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| April 6, 2011 |
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Connecticut uses posters to promote teen community involvement.
Teenagers sometimes feel misunderstood by authority figures in their local communities, which can lead them to exhibit malevolent and risky behaviors. |
| April 6, 2011 |
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Warner Bros. launches poster printing campaign for Green Lantern.
Looking to generate more awareness for its upcoming super hero flick, Green Lantern, film company Warner Bros. has launched a new marketing campaign which involves poster printing, among other promotional efforts, Screen Rant reports. |
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| March 31, 2011 |
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More than half of B2B marketers expect to keep print, direct mail expenditures consistent.
With a growing number of business-to-business companies exploring online marketing channels, such as display advertising and social media, it seems many businesses are remaining committed to both print and direct mail, according to a 2011 expenditures report from MarketingSherpa. |
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| March 30, 2011 |
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Print marketing is a necessity to reach local clients.
If entrepreneurs are opening new businesses and trying to reach local customers, there is no strategy more effective than print marketing, according to print expert Gary Peeling. |
| March 30, 2011 |
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Printing services that every business should look into.
Thanks in part to greater competition, printing services have reached record low costs. Now, companies no longer have to rely on manufacturing their own print materials and can instead consult a professional printer to get high-quality, low-cost print materials. |
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| March 25, 2011 |
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Northeastern Technical College uses print to reach prospective students.
Northeastern Technical College used a variety of print and online marketing channels to reach prospective students and boost enrollment for the fall 2010 semester, South Carolina Now reports. |
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| March 24, 2011 |
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Home Depot launches new QR code initiative.
In an effort to boost sales, Home Depot has adopted quick response code technology in a big way. The retailer will begin using QR codes in everything from in-store poster printing initiatives to direct mail marketing campaigns, Fierce Mobile Content reports. |
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| March 22, 2011 |
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Businesses amp up poster printing initiatives for 2012 Olympics.
Although the 2012 Olympics are still more than a year away, several companies are already planning out their poster printing initiatives for the event. |
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| March 17, 2011 |
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Washington city helps downtown businesses advertise through print products
The Oak Harbor district of Seattle, Washington, is helping small business owners promote their products and services through an extensive marketing promotion that involves print products, the Seattle News-Times reports.
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| March 13, 2011 |
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Print marketing is vital to the success of healthcare organizations
Health and wellness organizations have a variety of methods at their disposal to reach prospective patients. However, as Healthcare Success recently observed, traditional print marketing should still be a core part of their promotional initiatives.
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| March 08, 2011 |
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Design is integral to print marketing success.
When most businesses launch a print marketing campaign, they concern themselves with creating a meaningful and lucrative offer. |
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| March 02, 2011 |
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Lexus turns to print ads to promote CT 200h.
Toyota's luxury brand Lexus is promoting its new CT 200h vehicle through a magazine printing initiative, MediaPost reports. |
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| February 27, 2011 |
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Celebrities can help generate more awareness.
According to a new study conducted by GfK MRI, print advertisements that feature celebrities generate more awareness than ads without them. |
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| February 15, 2011 |
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Poster Mounting Etiquette.
Poster printing can be an effective way for business owners to get their products and services in front of potential buyers, especially if they are looking to reach local consumers. |
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| January 27, 2011 |
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Miller High Life uses internet campaign to support print marketing initiatives.
Miller High Life, the Chicago-based beer brand, is using a new online good-will campaign to support its subsequent print marketing initiatives, ClickZ reports. |
| January 27, 2011 |
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Adjusting package size can save big money.
When companies think of cutting print mailing costs, they usually either reduce the volume of materials printed or skimp on postage costs. |
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| January 25, 2011 |
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NewPage turns to print materials to reach prospects.
NewPage, a U.S.-based paper mill, recently turned to a multichannel marketing initiative involving poster printing to reach new customers, according to a new case study released by PODi. |
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| January 24, 2011 |
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Hyundai launches print Super Bowl campaign
Hyundai, the Korean automaker, launched a Super Bowl campaign on Sunday that contains both print and online elements. |
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| January 19, 2011 |
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Study: Posters with human faces make shoppers do a double take
While there are a number of important elements to successful poster printing initiatives, a new study conducted by EYE has found that incorporating pictures of human faces encourages some viewers to take another look at the display. |
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| January 04, 2011 |
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Digital music club uses collectible posters to differentiate itself from rivals
The digital music club eMusic is hoping to separate itself from competitors with a new multichannel marketing initiative that involves both print and online elements, Brand-e.biz reports. |
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September 30, 2010
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Local companies use print materials to reach regional consumers
While many firms are beginning to leverage online channels to reach new customers, local businesses are still finding tremendous value using traditional, such as print materials, to promote their products among regional consumers.
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September 02, 2010
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Ubisoft promotes upcoming game with poster printing campaign
French video game publisher Ubisoft is promoting the release of a new video game by printing posters, reports gaming blog Joystiq.
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July 28, 2010
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Domain registrar launches multichannel campaign to promote new web extension
Though website domain registrar .CO Internet SAS does the majority of business online, it is using offline marketing platforms to reach potential clients, reports DMNews.
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July 27, 2010
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Print materials remain top channel for many marketers
Direct mail, ranging from catalogs to color brochures, will remain a core marketing channel for many businesses, indicates a recent report from the Direct Marketing Association.
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Expert: Creativity and targeting are equally important
With the price of printing technologies coming down, businesses are increasingly able to invest in more creative marketing materials. When delivered to a targeted audience, these mailers can help boost overall sales.
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Marketers plan to increase, maintain use of printed materials for lead generation
With marketing budgets on the rise, a recent survey from CSO Insights indicates that many firms are relying on print materials to reach new consumers.
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July 12, 2010
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Print 'still plays a vital role' in digital strategy
While businesses are increasingly able to reach broad audiences via the expansive internet, direct mail still plays a "vital role" in modern campaigns, says marketing expert Adrian Wray.
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July 1, 2010
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Motorola launches new multichannel marketing campaign for new smartphone
Motorola's Enterprise Mobility Solutions recently announced a new integrated marketing campaign designed to promote the launch of its new smartphone, the ES400. The initiative will feature both on and offline components, reports DMNews.
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