Budweiser Launches UK Promotion

Posters promote the beer.

06/08/11

While Budweiser is one of the major beer brands in the United States, the American beverage doesn't have quite the same sway in the United Kingdom. Now, the brewery is looking to launch a promotional campaign across the pond to greater awareness.

People who purchase the beer have an opportunity to win up to $1,600 though there are smaller cash denominations as well. As The Drum notes, consumers have a one-in-60 chance of getting a winning bottle of beer.

Budweiser's advertising campaign will be launched over a number of different media channels. While the initiative is driven by a television commercial, the beer brand will also be leveraging poster printing.

"The promotion is running on four-and-a-half-million of the brand’s bottles and can packs, supported through a national six-sheet poster advert within retailers and in-store merchandising and point-of-sale, with a national TV, outdoor and radio campaign featuring the tagline 'Grab Some Buds,'" the source reports.

When businesses are running poster printing campaigns, research firm EYE suggests they incorporate human faces - consumers tend to look longer at posters that feature them.

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