Printing News for Rip Card and Rack Card Printing

June 02, 2011

March 15, 2011

Museums use rack card printing to promote Lower Manhattan culture
Museums are using rack printing to reach consumers.

October 26, 2010

Politicians use direct mail to reach voters
Looking to reach the widest possible audience, politicians hoping to get American votes on November 2 are printing and mailing promotional materials, reports WFRV News.

September 27, 2010

NSSF touts bonding benefits of hunting with print marketing campaign
The National Shooting Sports Foundation, a nonprofit organization, is using print marketing materials to reach families and encourage them to become more active, reports the Sleepy Eyes Herald Dispatch.

August 31, 2010

Print marketing expenditures expected to hit $25 billion worldwide by 2015
Unlike other marketing channels, print materials, such as color brochures and postcards, are tangible, lending further credence to businesses that utilize them. The efficiency of the channel is leading many businesses to invest more in the platform, indicates a new report from Global Industry Analysts.

August 2, 2010

Nearly one-quarter of consumers prefer receiving print promotions
Though businesses have an increasing number of channels they are able to reach consumers through, a recent survey from commerce solutions provider CrossView found that many consumers prefer to receive business communications through print.

July 29, 2010

Brooks Sports integrates online with printed materials to promote new shoe
Athletic equipment manufacturer Brooks Sports recently used print materials to promote its new footwear, the Ghost 3 running shoe. The campaign also included integrated mobile and online elements.

July 2, 2010

Mintel: Direct mail on the rise
With the economic recession subsiding, many businesses are looking at their marketing budgets with renewed interest. This is especially evident in the direct mail industry, which research firm Mintel Comperemedia recently observed was on the rise after the first quarter of 2010.

June 30, 2010

Nonprofit radio station launches postcard effort
One of the most basic forms of direct mail outreach is the postcard. Printing postcards is inexpensive, allowing marketers to reach a broad audience for relatively low costs.