Printing postcards can help real estate agents boost sales

Real estate agents can use postcard marketing.

8/31/10

Collecting the mail is a daily ritual performed by many consumers. With that in mind, several businesses use postcard marketing to reach consumers. According to markets blog Fav Stocks, printing postcards is especially effective in the real estate sector.

When launching postcard marketing campaigns, the source says it's important to choose a region wisely. Brokers should consider how homeowners in a specific area receive their current offerings, what the competition and the median property value.

Fav Stocks is also quick to point out that postcard marketing is a long-term strategy, and that it may take time to generate leads. "Make sure that you keep up with your mailing list on a regular basis ... This marketing strategy will take quite a bit of patience," says the source.

Many real estate agents have found success using print marketing materials. For example, a broker in California recently reported he was able to generate an 11 percent boost in sales by using a mix of locally targeted traditional print and new-age digital channels, reports real estate marketing firm 1parkplace. ADNFCR-3530-ID-19934191-ADNFCR

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